{"id":6522,"date":"2021-12-18T16:37:30","date_gmt":"2021-12-18T06:37:30","guid":{"rendered":"https:\/\/www.socialstatus.io\/?p=6522"},"modified":"2022-08-31T23:57:23","modified_gmt":"2022-08-31T13:57:23","slug":"facebook-competitor-analysis-tools","status":"publish","type":"post","link":"https:\/\/www.socialstatus.io\/facebook-competitor-analysis-tools\/","title":{"rendered":"8 Facebook Competitor Analysis Tools for Marketers (2022)"},"content":{"rendered":"\r\n<p>Adding Facebook competitor analysis tools to your marketing arsenal can drastically improve things for your agency or brand. After all, Facebook is the biggest social media channel in the world with over <a href=\"https:\/\/wearesocial.com\/au\/blog\/2021\/07\/digital-2021-july-global-statshot-digital-audiences-swell-but-there-may-be-trouble-ahead\/\" target=\"_blank\" rel=\"noreferrer noopener\">2.8 billion<\/a> active monthly users.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>If you utilize the right marketing tools and tactics, you can potentially increase your reach and engagement in your campaigns and BAU (business as usual) content. But why do you need to perform Facebook competitor analysis and which tools should you use to measure and report on your performance?<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>To help you with it all, we\u2019ve put together this list of the best Facebook competitor analysis tools for 2022.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2>Why Should You Do Facebook Competitor Analysis?<\/h2>\r\n\r\n\r\n\r\n<p>Whether you\u2019re just starting out on Facebook or are an established brand, it\u2019s essential to look to your competitors for tips and strategies.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Your Facebook competitors are likely vying for the same audience as you. In fact, if you\u2019re just getting started, they\u2019re already reaching your target audience.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>So, it\u2019s highly likely that the strategies they\u2019re using to reach their target audience would work for you as well. This is a major reason why you should be leveraging Facebook competitor analysis. It would help you discover the strategies of your competitors.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Competitor analysis can also help you save on your budget as you\u2019d be able to use tried-and-tested strategies of your competitors that can drive results. You could further optimize these and improve your results.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Now that you know why Facebook competitor analysis is important, let\u2019s take a look at the best Facebook competitor analysis tools.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2>Best Facebook Competitor Analysis Tools<\/h2>\r\n\r\n\r\n\r\n<p>Competitor analysis on Facebook is important. However, the way you do it is equally important. For starters, you could manually track your competitors. But it wouldn&#8217;t be very effective.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>You can only see a few metrics manually. Also, the process is time-consuming and you can only track a handful of competitors with this method. It&#8217;s also very error-prone.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Facebook competitor analysis tools, on the other hand, give you the capability to easily track lots of competitors (even into the hundreds, or thousands!). These powerful tools can also enable you to dive deep into all the <a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media metrics<\/a> to give you detailed competitive intelligence. So, let\u2019s take a look at the various Facebook competitor analysis tools you can leverage.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2>1. <a href=\"https:\/\/www.socialstatus.io\/competitor-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social Status<\/a><\/h2>\r\n\r\n\r\n\r\n<p><img class=\"alignnone size-full wp-image-9580\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/social-status-fb-competitor.png\" alt=\"social status fb competitor\" width=\"800\" height=\"423\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/social-status-fb-competitor.png 800w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/social-status-fb-competitor-480x254.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><\/figure>\r\n\r\n\r\n\r\n\r\n\r\n<p>Social Status is a powerful social media marketing tool that comes with Facebook competitor analysis capabilities. Using it, you can easily benchmark engagement against your competitors on multiple social platforms. These include Facebook, Twitter, Instagram, LinkedIn and YouTube.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Social Status also allows you to track the sentiment of your audience and that of the competitors based on the types of reactions used by the audience.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Key Features<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Benchmarking based on tagging in comments and emoji usage<\/li>\r\n<li>Detailed analytics of competitors\u2019 posts including impressions and engagement rate<\/li>\r\n<li>Ability to sort competitor content based on metrics like engagement, comments, likes, etc.<\/li>\r\n<li>Possible to understand competitors\u2019 strategies based on content analysis<\/li>\r\n<li>Helps understand the different content formats used by competitors<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Pros<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Easy to identify which sort of posts work the best<\/li>\r\n<li>Helps find optimal posting frequency<\/li>\r\n<li>Can discover themes and topics for better engagement<\/li>\r\n<li>Comes with a suite of social media tools<\/li>\r\n<li>Free version available<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Cons<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Report credits aren\u2019t available in the free version<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Tool Level<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Easy to use<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Usability<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Beginner to Advanced<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Pricing<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Free version available<\/li>\r\n<li>Starter: $29\/month<\/li>\r\n<li>Pro: $199\/month<\/li>\r\n<li>Business: $399\/month<\/li>\r\n<li>Corporate: $599\/month<\/li>\r\n<li>Enterprise: $1,499\/month<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<h2>2. <a href=\"https:\/\/bigspy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BigSpy<\/a><\/h2>\r\n<p><img class=\"alignnone size-full wp-image-9573\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/bigspy-fb-competitor.png\" alt=\"bigspy fb competitor\" width=\"800\" height=\"465\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/bigspy-fb-competitor.png 800w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/bigspy-fb-competitor-480x279.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><\/figure>\r\n\r\n\r\n\r\n\r\n\r\n<p>BigSpy is a Facebook competitor analysis tool that\u2019s specifically designed for social media ads. It boasts of a massive database of over 1 billion ads and supports over 6 major social networks, including Facebook.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Using it, you can easily discover the latest ads being used by other businesses in your niche and get ideas for your ads. Its powerful search features help you find and filter out ads based on a variety of factors such as countries, industries, CTA, date, and more.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Key Features<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Daily trending ads<\/li>\r\n<li>Powerful filters like engagement, language, and marketing objective<\/li>\r\n<li>Ability to select how old the ad is<\/li>\r\n<li>Can sort ads based on a variety of parameters<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Pros<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>A unique popularity score<\/li>\r\n<li>Shows accurate ad details like impressions and duration<\/li>\r\n<li>Five advertisement ranking methods<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Cons<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Doesn\u2019t offer much beyond ads<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Tool Level<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Easy to use<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Usability<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Beginner<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Pricing<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Basic: $6\/month<br \/>Pro: $69\/month<br \/>VIP Enterprise: $9K to $29K per year<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2>3. <a href=\"https:\/\/www.socialbakers.com\/solution\/intelligence\" target=\"_blank\" rel=\"noreferrer noopener\">Socialbakers<\/a><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><\/figure>\r\n\r\n\r\n\r\n<p><img class=\"alignnone size-full wp-image-9577\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/socialbakers-FB-competitor.png\" alt=\"socialbakers FB competitor\" width=\"800\" height=\"384\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/socialbakers-FB-competitor.png 800w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/socialbakers-FB-competitor-480x230.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\r\n\r\n\r\n\r\n<p>Socialbakers is a popular social media management tool used by Fortune 500 companies that also offers competitor analysis features for social media channels, including Facebook.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Socialbakers gives you an all-around view of your competitors and their strategies. It offers you the power of social listening functionality too so you can maintain an ear to the ground and find the conversations relevant to your brand (or indeed conversations about your competitors).<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Key Features<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Social listening for your brand and competitors<\/li>\r\n<li>Analysis of competitors\u2019 conversations<\/li>\r\n<li>Ability to see what\u2019s trending<\/li>\r\n<li>Market sentiment breakdown<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Pros<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Easy to compare your brand with competitors<\/li>\r\n<li>Numerous metrics are compared very accurately<\/li>\r\n<li>Graphical display of comparison makes it easy to measure where you stand<\/li>\r\n<li>Comes with numerous other powerful tools for managing your social media presence<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Cons<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Leaves more to be desired in terms of identifying competitors\u2019 strategies<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Tool Level<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Easy to use<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Usability<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Beginner<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Pricing<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>$200 for 10 profiles<\/li>\r\n<li>$400 for 20 profiles<\/li>\r\n<li>Complete SocialBakers Platform: Custom pricing<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<h2>4. <a href=\"https:\/\/www.socialpeta.com\/sp-product-ad-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">SocialPeta<\/a><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p><img class=\"alignnone size-full wp-image-9579\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/socialpeta-fb-competitor.png\" alt=\"socialpeta fb competitor\" width=\"800\" height=\"490\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/socialpeta-fb-competitor.png 800w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/socialpeta-fb-competitor-480x294.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\r\n\r\n\r\n\r\n<p>Like BigSpy, SocialPeta is yet another social media ad intelligence platform that comes in handy as a Facebook competitor analysis tool when you\u2019re running ads.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Using this tool, you get access to over a billion ads on various social media platforms like Facebook, Twitter, YouTube, and others. This platform also gives you a detailed insight into each ad \u2014 something which many other platforms fail to do.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Key Features<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Data on 5 million+ global advertisers<\/li>\r\n<li>Cost intelligence features to find cost benchmarks for Facebook Ads<\/li>\r\n<li>Shows target audience data like country, gender, age, and more<\/li>\r\n<li>Data on CPC, CTR, CPM, and so much more<\/li>\r\n<li>Detailed analytics of each competitor\u2019s ads, including creatives used, dimensions, and more<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Pros<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Treasure trove of competitors\u2019 ads data<\/li>\r\n<li>CPC and CTR data helps with cost estimates<\/li>\r\n<li>Detailed competitor analytics can help inform your strategy<\/li>\r\n<li>Shows ad duration, impressions, and creatives too<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Cons<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Lacks capabilities to track organic posts and their performance<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Tool Level<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Moderately easy to use<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Usability<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Intermediate<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Pricing<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>3-day free trial available<\/li>\r\n<li>Contact the team for pricing information<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<h2>5. <a href=\"https:\/\/sproutsocial.com\/competitive-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a><\/h2>\r\n<p><img class=\"alignnone size-full wp-image-9581\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/sprout-social-fb-competitor.png\" alt=\"sprout social fb competitor\" width=\"800\" height=\"432\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/sprout-social-fb-competitor.png 800w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/sprout-social-fb-competitor-480x259.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p>Sprout Social is yet another social media management platform that provides a Facebook competitor analysis tool too. With its social listening capabilities and competitor reports, you can easily understand the pulse of the industry and understand where you stand in comparison to your competitors.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>You can track and measure fundamental metrics for your brand and competitors to understand what needs to be done to surpass their performance.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Key Features<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Side-by-side competitor comparison feature<\/li>\r\n<li>Shows top posts in the industry and even competitors\u2019 top posts<\/li>\r\n<li>Network-specific performance reports are available<\/li>\r\n<li>Filtering options based on content and message types<\/li>\r\n<li>Shows current sentiment among the audience<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Pros<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Works for a whole range of social media platforms<\/li>\r\n<li>Easy to see what\u2019s trending<\/li>\r\n<li>Loads of details about competitors\u2019 content\u2019s performance<\/li>\r\n<li>Access to competitor demographics<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Cons<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Can be costly to start as it comes with a whole suite of tools<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Tool Level<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Moderately easy to use<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Usability<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Intermediate<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Pricing<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Standard: $89 per user per month<\/li>\r\n<li>Professional: $149 per user per month<\/li>\r\n<li>Advanced: $249 per user per month<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<h2>6. <a href=\"https:\/\/www.fanpagekarma.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fanpage Karma<\/a><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p><img class=\"alignnone size-full wp-image-9574\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/fanpage-karma-fb-competitor.png\" alt=\"fanpage karma fb competitor\" width=\"800\" height=\"397\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/fanpage-karma-fb-competitor.png 800w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/fanpage-karma-fb-competitor-480x238.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\r\n\r\n\r\n\r\n<p>Fanpage Karma is a Facebook competitor analysis tool that helps you analyze numerous profiles to help you discover your competitors\u2019 strategies.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>The tool helps you easily analyze the social media interactions of your competitors. Aside from this, Fanpage Karma also has community management features as well as publishing and scheduling features which bring all basic marketing needs together in one platform.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Key Features<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Full featured social media management tool<\/li>\r\n<li>Custom dashboards with graphical reporting<\/li>\r\n<li>Alerts for high volume activities<\/li>\r\n<li>Content analysis and time of the day analysis<\/li>\r\n<li>Possible to analyze your own profiles<\/li>\r\n<li>Team collaboration features<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Pros<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Ability to customize report colors<\/li>\r\n<li>Exporting to PDF<\/li>\r\n<li>Ability to share dashboards with external stakeholders<\/li>\r\n<li>Free for Facebook with a single profile<\/li>\r\n<li>Higher plans give access to multiple social platforms<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Cons<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Can be quite costly for each additional user<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><br \/><strong>Tool Level<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Easy to use<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Usability<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Beginner\/Intermediate<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Pricing<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Bronze: $55.11 (\u20ac49) per month<\/li>\r\n<li>Silver: $167.57 (\u20ac149) per month<\/li>\r\n<li>Gold: $280.03 (\u20ac249) per month<\/li>\r\n<li>Platinum: $729.89 (\u20ac649) per month<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<h2>7. <a href=\"https:\/\/sociality.io\/social-media-competitor-analysis\" target=\"_blank\" rel=\"noreferrer noopener\">Sociality.io<\/a><\/h2>\r\n<p><img class=\"alignnone size-full wp-image-9578\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/sociality-fb-competitor.png\" alt=\"sociality fb competitor\" width=\"800\" height=\"427\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/sociality-fb-competitor.png 800w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/sociality-fb-competitor-480x256.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p>Sociality.io is yet another social media management tool that comes with listening and competitor analysis capabilities for channels like Facebook.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>With the social listening features, you can see who\u2019s talking about things related to your industry and brand. This would help you identify your competitors better.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Additionally, the competitor analysis would help you deep dive into your competitors\u2019 Facebook pages. Based on that, you can see where you stand and accordingly tweak your <a href=\"https:\/\/www.socialstatus.io\/8-tips-social-media-strategy-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media strategy<\/a> to outrank them.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Key Features<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Head-to-head comparison with competitors<\/li>\r\n<li>Competitor content analysis to inform your content strategy<\/li>\r\n<li>Report preparation features for competitor analysis<\/li>\r\n<li>Easy to keep tabs on keywords related to your brand and competitors\u2019 brands<\/li>\r\n<li>Historical data, publishing frequencies, and engagement rates, among other features available<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Pros<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Easy to export reports and data<\/li>\r\n<li>Data presented well in charts and graphs<\/li>\r\n<li>Historical data gives better insight into the performance of your competitors<\/li>\r\n<li>Numerous metrics that can be tracked<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Cons<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Restrictions for the size of the page you can add based on the plan<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Tool Level<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Moderately easy to use<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Usability<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Intermediate<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Pricing<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Team: $60\/month<\/li>\r\n<li>Business: $180\/month<\/li>\r\n<li>Enterprise: Custom pricing<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<h2>8. <a href=\"https:\/\/www.hootsuite.com\/platform\/monitor\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a><\/h2>\r\n<p><img class=\"alignnone size-large wp-image-9575\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/hootsuite-FB-competitor-1024x516.png\" alt=\"hootsuite FB competitor\" width=\"1024\" height=\"516\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/hootsuite-FB-competitor-980x493.png 980w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/hootsuite-FB-competitor-480x242.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Hootsuite is arguably the most used social media management tool out there. In addition to an array of other features, it offers a competitor analysis tool for multiple social platforms, including Facebook. What makes this tool worth your money and time is the fact that you can track every activity of your competitor right from your dashboard.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>Hootsuite lets you easily set up custom streams on various topics of your interest and see who\u2019s posting content related to those topics. You can also search for posts created by your competitors and see how they\u2019re performing.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Key Features<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Possible to track keywords and topics<\/li>\r\n<li>Shows demographics, location, date, and more related to a post<\/li>\r\n<li>Integrations with social listening tools like Brandwatch and Talkwalker<\/li>\r\n<li>Alerts for mentions spikes<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Pros<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Helps identify your competitors and other thought leaders<\/li>\r\n<li>Real-time overview of online conversations<\/li>\r\n<li>Easy to set up custom streams for focusing on essential topics<\/li>\r\n<li>Offers a free version<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Cons<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Doesn\u2019t offer very advanced competitor analytics features<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Tool Level<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Easy to use<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Usability<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Beginner<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>Pricing<\/strong><\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Free plan<\/li>\r\n<li>Professional: $49\/month<\/li>\r\n<li>Team: $129\/month<\/li>\r\n<li>Business: $599\/month<\/li>\r\n<li>Enterprise: Custom<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<h2>FAQ<\/h2>\r\n\r\n\r\n\r\n<ol>\r\n<li><strong>Which tools are used for competitor analysis?<\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Some of the most popular Facebook competitor analysis tools are:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Social Status<\/li>\r\n<li>BigSpy<\/li>\r\n<li>Socialbakers<\/li>\r\n<li>SocialPeta<\/li>\r\n<li>Sprout Social<\/li>\r\n<li>Fanpage Karma<\/li>\r\n<li>Sociality.io<\/li>\r\n<li>Hootsuite<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<ol start=\"2\">\r\n<li><strong>How can I analyze my competitors on Facebook for free?<\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Some of the free Facebook competitor analysis tools you can are:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>Social Status<\/li>\r\n<li>Hootsuite<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<ol start=\"3\">\r\n<li><strong>What are the best competitor research tools for Facebook ads?<\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Competitor analysis tools that you can use for Facebook ads include:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>BigSpy<\/li>\r\n<li>SocialPeta<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<ol start=\"4\">\r\n<li><strong>How do I do a competitor analysis on Facebook?<\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>To do competitor analysis on Facebook, start by selecting a reliable competitor analysis tool. Then, leverage it to find and track your competitors. Use the data collected from this to then inform and improve your strategies.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<ol start=\"5\">\r\n<li><strong>How do I analyze my Facebook page?<\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>To analyze your Facebook page, you can leverage a Facebook analysis tool. It would help you understand how well your audience engages with your content and the overall growth of your page. Many competitor analysis tools can also be used to understand your performance as well.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2>Next Steps<\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<p>Understanding your competitors on Facebook is key to growing your brand\u2019s presence on the platform. Conducting competitor analysis helps you figure out your competitors\u2019 strategies. You can then incorporate those insights into your strategies to further bolster your brand\u2019s growth on Facebook.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>These Facebook competitor analysis tools will help you do it all with ease. And if you need a reliable one that can help you do it all, you can <a href=\"https:\/\/www.socialstatus.io\/\">get started with Social Status<\/a> for free.<\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Facebook competitor analysis tools can help any agency or brand to benchmark performance on Facebook and conduct competitor audits quickly and easily.<\/p>\n","protected":false},"author":3,"featured_media":9078,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[6],"tags":[42],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Facebook Competitor Analysis Tools for Marketers (2022) - Social Status<\/title>\n<meta name=\"description\" content=\"Facebook competitor analysis tools help you understand your competitors\u2019 marketing strategies better. 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