{"id":5776,"date":"2021-08-12T11:52:42","date_gmt":"2021-08-12T01:52:42","guid":{"rendered":"https:\/\/www.socialstatus.io\/?page_id=5776"},"modified":"2022-11-03T21:55:09","modified_gmt":"2022-11-03T11:55:09","slug":"facebook-click-through-rate-benchmark","status":"publish","type":"page","link":"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-click-through-rate-benchmark\/","title":{"rendered":"Facebook Click Through Rate Benchmark"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Heading&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;391319b0-c8ad-44a3-b1c5-f59a73987568&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;19074fc4-7070-438e-9eaf-e569f4bd4e77&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;3b648058-d859-4f39-beee-67c20ef980f0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Facebook Click Through Rate Benchmark<\/h1>\n<h2>Monthly historical data<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background.jpg&#8221; alt=&#8221;placholder&#8221; title_text=&#8221;hero-background-mobile&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background-tablet.jpg&#8221; src_phone=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background-mobile.jpg&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5de16b3c-564e-4479-a6df-bd663a818c6c&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;20.94rem&#8221; min_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; module_class=&#8221;section__parallax-pattern&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;1rem||||false|false&#8221; custom_padding_tablet=&#8221;5rem||4.75rem||false|false&#8221; custom_padding_phone=&#8221;0rem||||false|false&#8221; custom_css_before=&#8221;background: transparent linear-gradient(0deg, #FFFFFF 0%, #01CEC6 8%, #01CEC6 92%, #FFFFFF 100%) 0% 0% no-repeat padding-box;||content: &#8221;;||position: absolute;||left: 0;||top: 0;||width: 100%;||height: 100%;||opacity: 0.03;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;60rem&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; sticky_position=&#8221;top&#8221; sticky_offset_top=&#8221;100px&#8221; sticky_limit_bottom=&#8221;row&#8221; sticky_position_tablet=&#8221;none&#8221; sticky_position_phone=&#8221;none&#8221; sticky_position_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/08\/icon-facebook.svg&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;22px&#8221; background_position=&#8221;top_left&#8221; background_horizontal_offset=&#8221;0%&#8221; background_vertical_offset=&#8221;15%&#8221; custom_padding=&#8221;|||1.88rem|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Facebook Benchmarks<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Global Sidebar Facebook Benchmark&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;||||||||&#8221; global_module=&#8221;11323&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-organic-reach-rate-benchmark\/\">Organic Reach Rate Benchmark<\/a><\/li>\n<li><a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-engagement-rate-benchmark\/\">Engagement Rate Benchmark<\/a><\/li>\n<li><a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-video-view-rate-benchmark\/\">Video View Rate Benchmark<\/a><\/li>\n<li><a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-growth-rate-benchmark\/\">Growth Rate Benchmark<\/a><\/li>\n<li><a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-click-through-rate-benchmark\/\">Click-Through Rate Benchmark<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||1.88rem||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Average Facebook Click Through Rate last month<\/h3>\n<p>Each month we publish the average Facebook Click Through Rate benchmark based on the hundreds of thousands of Facebook posts from all around the world indexed by Social Status. Data comes from our\u00a0<a href=\"https:\/\/www.socialstatus.io\/profile-analytics\/\" target=\"_blank\" rel=\"noopener\">Profile Analytics tool<\/a>\u00a0which enables performance tracking of Facebook Pages.<\/p>\n<p>The average Click Through Rate on Facebook last month was:<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<iframe style=\"width: 13.5rem\" title=\"Average Facebook Click Through Rate\" src=\"https:\/\/app.socialstatus.io\/benchmarks\/link_click_rate?platform=facebook&#038;section=summary\" height=\"150\" frameborder=\"0\" scrolling=\"no\"><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>How has the Facebook Click Through Rate (CTR) changed over time?<\/h3>\n<p>This chart shows the historical Facebook Click Through Rate (CTR) for the past year. As you can see, the monthly average is seldom static so its important to benchmark your performance on Facebook against the monthly average. Use\u00a0<a href=\"https:\/\/www.socialstatus.io\/profile-analytics\/\" target=\"_blank\" rel=\"noopener\">Profile Analytics<\/a>\u00a0to benchmark your Facebook Page against the average.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" style=\"width: 100%; height: 350px;\" title=\"Facebook Click Through Rate Historically\" src=\"https:\/\/app.socialstatus.io\/benchmarks\/link_click_rate?platform=facebook&#038;section=chart\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\"><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"panel-5776-2-1-3\" class=\"so-panel widget widget_sow-editor\" data-index=\"6\">\n<div class=\"features-section-content panel-widget-style panel-widget-style-for-5776-2-1-3\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h3>How to calculate Click Through Rate (CTR) on Facebook<\/h3>\n<p>Thankfully, CTR is one of the more simpler social metrics to calculate:<\/p>\n<p>Post CTR = Link Clicks divided by\u00a0<strong>Reach<\/strong><\/p>\n<p>Profile CTR =\u00a0Average of all Post CTR&#8217;s during the given time interval (ie: last month)<\/p>\n<p>It&#8217;s important to note that the &#8216;Link Clicks&#8217; metric is not the same as the &#8216;All Clicks&#8217; metric. Link Clicks specifically relates to clicks and taps on URLs whereas the All Clicks metric not only contains clicks and taps on URLs but also any other non-URL links. For example: hashtags, page tags and &#8216;read more&#8217; links.<\/p>\n<p>Facebook itself provides a CTR for Link Clicks AND a CTR for All Clicks and they can be wildly different. While some marketers report on the inflated &#8216;All Clicks CTR&#8217; we strongly advise against it because not only is it misleading but it can&#8217;t be used for cross-channel comparison. And that&#8217;s something we love doing here at Social Status! CTR really should reflect the percentage of people who click to visit your website vs all people who saw the post.<\/p>\n<h3>What affects the Facebook Click Through Rate (CTR)?<\/h3>\n<p>For marketers looking to understand how their CTR is affected &#8211; one of the main ways you can directly impact CTR is with the use of a\u00a0<strong>link card<\/strong>. When you paste a URL into Facebook&#8217;s post composer, Facebook automatically creates a link card for you and populates the preview image, title and description either from Open Graph Tags or in their absence, just from plain old title and meta description tags.<\/p>\n<p>You can optionally choose to dismiss the link card, or perhaps upload an image or video instead which\u00a0replaces\u00a0the link card. If you retain the link card, you may choose to remove the URL from the post text. All of these different decisions will result in the post looking quite different. The way this post appears and what parts of the post are\u00a0<em>clickable<\/em>\u00a0have the biggest impact on CTR.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Social Media Analytics Voted Best By You&#8221; module_class=&#8221;section__awards&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3rem|1.25rem|3rem|1.25rem|false|false&#8221; custom_padding_tablet=&#8221;0.5rem|0rem|0.5rem|0rem|false|false&#8221; custom_padding_phone=&#8221;0.31rem||0.31rem||false|false&#8221; global_module=&#8221;9401&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;133deg&#8221; background_color_gradient_stops=&#8221;gcid-8fcafbcd-0cd0-441a-8543-1dd02b577237 0%|gcid-889333b0-268c-43b1-b6cf-685157dda4f2 100%&#8221; max_width=&#8221;69.38rem&#8221; custom_padding=&#8221;3rem|2.38rem|3rem|2.38rem|false|false&#8221; custom_padding_phone=&#8221;1.88rem|1.25rem|2rem|1.25rem|false|false&#8221; border_radii=&#8221;on|1.25rem|1.25rem|1.25rem|1.25rem&#8221; border_radii_tablet=&#8221;on|0rem|0rem|0rem|0rem&#8221; border_radii_phone=&#8221;on|0rem|0rem|0rem|0rem&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{%22gcid-8fcafbcd-0cd0-441a-8543-1dd02b577237%22:%91%22background_color_gradient_stops%22%93,%22gcid-889333b0-268c-43b1-b6cf-685157dda4f2%22:%91%22background_color_gradient_stops%22%93}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 50% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][et_pb_image src=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/awards-2.jpg&#8221; alt=&#8221;Voted best social media analytics tool&#8221; src_tablet=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/awards-2-tablet.jpg&#8221; src_phone=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/awards-2-mobile.jpg&#8221; src_last_edited=&#8221;on|phone&#8221; align_tablet=&#8221;&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5de16b3c-564e-4479-a6df-bd663a818c6c&#8221; max_width=&#8221;95%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;|||1.88rem|false|false&#8221; custom_padding_phone=&#8221;|||0rem|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 50% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;1.88rem&#8221; header_2_line_height=&#8221;1.07em&#8221; custom_margin=&#8221;1.63rem||0.5rem||false|false&#8221; custom_margin_tablet=&#8221;1.63rem||0.5rem||false|false&#8221; custom_margin_phone=&#8221;0.75rem||0.5rem||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Social Media Analytics<br \/>Voted Best By You<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/08\/g2-awards.png&#8221; alt=&#8221;Social Status G2 Awards&#8221; align_tablet=&#8221;&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;20.63rem&#8221; custom_margin=&#8221;||1.5rem||false|false&#8221; custom_margin_tablet=&#8221;||1.5rem||false|false&#8221; custom_margin_phone=&#8221;||1.88rem||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;list__green&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;20rem&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0.88rem||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Quick Setup in Seconds<\/li>\n<li>Transparent Pricing<\/li>\n<li>Easy Monthly Billing, No Contracts<\/li>\n<li>Responsive Customer Support<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/app.socialstatus.io\/signup&#8221; button_text=&#8221;Start Free&#8221; button_alignment_tablet=&#8221;&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Let\u2019s Spill The Tea&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;1.88rem||8.5rem||false|false&#8221; custom_padding_tablet=&#8221;1.88rem||3.38rem||false|false&#8221; custom_padding_phone=&#8221;3.44rem||0.31rem||false|false&#8221; global_module=&#8221;9411&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;1.25rem|1.25rem|1.69rem|1.25rem|false|false&#8221; custom_padding_tablet=&#8221;1.25rem|1.25rem|1.69rem|1.25rem|false|false&#8221; custom_padding_phone=&#8221;0.25rem|1.25rem|1.12rem|1.25rem|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;740baba9-8fa1-4d90-a6ec-d545f2c8623d&#8221; header_2_text_align=&#8221;center&#8221; header_3_text_align=&#8221;center&#8221; custom_margin=&#8221;||1.38rem||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Let\u2019s Spill The Tea<\/h2>\n<h3>Social Status Insights<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;gcid-a2a31c32-db34-492a-bbcf-50cf28ac78e0&#8243; text_font_size=&#8221;1.25rem&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||1.25rem||false|false&#8221; global_colors_info=&#8221;{%22gcid-a2a31c32-db34-492a-bbcf-50cf28ac78e0%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p>Get our monthly social benchmarks, updates and tips via email<\/p>\n<p>[\/et_pb_text][et_pb_code module_class=&#8221;code__form-insights&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<form action=\"https:\/\/app.socialstatus.io\/onboard\/login_redirect\"><!-- [et_pb_line_break_holder] --><input type=\"text\" name=\"email\" placeholder=\"Enter your work email address\" class=\"sfh-input\" \/><input type=\"hidden\" name=\"ctaref\" value=\"index\" \/><input type=\"hidden\" name=\"landingref\" value=\"\" \/><input type=\"submit\" value=\"Go\" class=\"sfh-submit\" \/><!-- [et_pb_line_break_holder] --><\/form>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Blog&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;60rem&#8221; custom_padding=&#8221;2.63rem|1.25rem|1.69rem|1.25rem|false|false&#8221; custom_padding_tablet=&#8221;2.63rem|1.25rem|1.69rem|1.25rem|false|false&#8221; custom_padding_phone=&#8221;0px|1.25rem|1.69rem|1.25rem|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||2.94rem||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||1.88rem||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n        <div class=\"blog__wrapper\">\n                <div class=\"blog-item\">\n        <div class=\"blog-image\">\n                    <a href=\"https:\/\/www.socialstatus.io\/total-reach-metric-problem\/\"><img width=\"1024\" height=\"690\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-1024x690.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"The Problem with Total Reach Metric\" loading=\"lazy\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-980x660.jpg 980w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-480x323.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a>\n                <\/div>\n        <div class=\"blog-details\">\n            <div class=\"blog-categories\">\n                        <a href=\"\/insights\/social-strategy\/\" style=\"background-color: #01cec6;\">Social Strategy<\/a>\n                        <\/div>\n            <div class=\"blog-title\"><a href=\"https:\/\/www.socialstatus.io\/total-reach-metric-problem\/\">The Total Reach Metric Doesn&#8217;t Exist so here&#8217;s What to Measure Instead<\/a><\/div>\n            <div class=\"blog-meta\">\n                <div class=\"blog-link\">\n                    <a href=\"https:\/\/www.socialstatus.io\/total-reach-metric-problem\/\" class=\"button__primary\">Read<\/a>\n                    <span class=\"min-read\">7 mins<\/span>\n                <\/div>\n                <div class=\"blog-author\">\n                    By Tim Hill<\/span> <img alt='' src='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&#038;d=mm&#038;r=g 2x' class='avatar avatar-32 photo' height='32' width='32' \/>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n        <div class=\"blog-item\">\n        <div class=\"blog-image\">\n                    <a href=\"https:\/\/www.socialstatus.io\/new-free-plan-and-micro-plan\/\"><img width=\"1024\" height=\"690\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2023\/07\/free-plan-micro-plan-1024x690.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Our new Free Plan\" loading=\"lazy\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2023\/07\/free-plan-micro-plan-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2023\/07\/free-plan-micro-plan-980x660.jpg 980w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2023\/07\/free-plan-micro-plan-480x323.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a>\n                <\/div>\n        <div class=\"blog-details\">\n            <div class=\"blog-categories\">\n                        <a href=\"\/insights\/product-updates\/\" style=\"background-color: #5e4eba;\">Product Updates<\/a>\n                        <\/div>\n            <div class=\"blog-title\"><a href=\"https:\/\/www.socialstatus.io\/new-free-plan-and-micro-plan\/\">Introducing our updated Free Plan and Micro Plan<\/a><\/div>\n            <div class=\"blog-meta\">\n                <div class=\"blog-link\">\n                    <a href=\"https:\/\/www.socialstatus.io\/new-free-plan-and-micro-plan\/\" class=\"button__primary\">Read<\/a>\n                    <span class=\"min-read\">3 mins<\/span>\n                <\/div>\n                <div class=\"blog-author\">\n                    By Tim Hill<\/span> <img alt='' src='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&#038;d=mm&#038;r=g 2x' class='avatar avatar-32 photo' height='32' width='32' \/>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <\/div>\n    \n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/insights\/&#8221; button_text=&#8221;Discover More Insights&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Heading&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;391319b0-c8ad-44a3-b1c5-f59a73987568&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;19074fc4-7070-438e-9eaf-e569f4bd4e77&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;3b648058-d859-4f39-beee-67c20ef980f0&#8243; global_colors_info=&#8221;{}&#8221;] Facebook Click Through Rate Benchmark Monthly historical data [\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background.jpg&#8221; alt=&#8221;placholder&#8221; title_text=&#8221;hero-background-mobile&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background-tablet.jpg&#8221; src_phone=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background-mobile.jpg&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5de16b3c-564e-4479-a6df-bd663a818c6c&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;20.94rem&#8221; min_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; module_class=&#8221;section__parallax-pattern&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;1rem||||false|false&#8221; custom_padding_tablet=&#8221;5rem||4.75rem||false|false&#8221; custom_padding_phone=&#8221;0rem||||false|false&#8221; custom_css_before=&#8221;background: transparent [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4892,"parent":5180,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<div id=\"panel-5776-3-0-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"9\" data-style=\"{\"background_image_attachment\":false,\"background_display\":\"tile\"}\"><div class=\"textwidget\"><div class=\"article__wrapper \"><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/social-media-analytics-tips-small-business\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-1024x690.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-300x202.jpg 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-768x517.jpg 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-272x182.jpg 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1.jpg 1140w\" alt=\"\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/social-media-analytics-tips-small-business\/\">8 Social Media Analytics Tips for Small Business<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/92f32832715628ed533e11746773ea7a?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/92f32832715628ed533e11746773ea7a?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Metigy <\/span> | <span class=\"date\">June 13 2021<\/span><\/div><div class=\"excerpt\"><p>Discover how social media analytics for your small business can help increase your engagement and reach on your social channels. Social analytics are powerful because they make everything you do on social media measurable.<\/p><\/div><\/div><\/div><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/social-media-lead-generation\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-1024x690.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-300x202.jpg 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-768x517.jpg 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-272x182.jpg 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation.jpg 1140w\" alt=\"\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/social-media-lead-generation\/\">Social Media Lead Generation: How to Achieve Natural Selling with Social Media<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/edc5ea2c7a0daaa326e61c5ef6bab3c3?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/edc5ea2c7a0daaa326e61c5ef6bab3c3?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Hayleye Edwards<\/span> | <span class=\"date\">May 15 2021<\/span><\/div><div class=\"excerpt\"><p>Social Media Lead Generation is the process of starting thoughtful conversations with followers and non-followers by using a targeted strategy to find your ideal prospects and nurture them towards conversion.<\/p><\/div><\/div><\/div><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/facebook-report-template-2021\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-1024x690.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-1024x690.png 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-300x202.png 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-768x517.png 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-272x182.png 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021.png 1140w\" alt=\"\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/facebook-report-template-2021\/\">What Metrics to include in your Facebook Report Template in 2021<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Tim Hill<\/span> | <span class=\"date\">March 6 2021<\/span><\/div><div class=\"excerpt\"><p>Marketers rely on social reporting to help them communicate their performance to stakeholders. This Facebook Report Template for 2021 showcases the key metrics to include that help you tell the story of your social success.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-5776-4\" class=\"panel-grid panel-has-style\" data-style=\"{\"class\":\"signup-section-home\",\"row_css\":\"margin-top: 75px;\",\"background\":\"#ea2e2e\",\"background_display\":\"tile\",\"bottom_margin\":\"0px\",\"row_stretch\":\"full\"}\"><div class=\"signup-section-home siteorigin-panels-stretch panel-row-style panel-row-style-for-5776-4\" data-stretch-type=\"full\"><div id=\"pgc-5776-4-0\" class=\"panel-grid-cell\" data-weight=\"1\"><div id=\"panel-5776-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"10\" data-style=\"{\"background_display\":\"tile\"}\"><div class=\"so-widget-sow-editor so-widget-sow-editor-base\"><div class=\"siteorigin-widget-tinymce textwidget\"><h2 id=\"get-started-signup\">Automate your social media reporting<\/h2><div class=\"signup-form-home\"><form action=\"https:\/\/app.socialstatus.io\/user\/sign_up\"><input class=\"sfh-input\" name=\"email\" type=\"text\" placeholder=\"Enter your work email address\" \/><input name=\"ctaref\" type=\"hidden\" value=\"profile-analytics\" \/><input name=\"landingref\" type=\"hidden\" value=\"%landing_ref%\" \/><input class=\"sfh-submit\" type=\"submit\" value=\"START FREE\" \/><\/form><\/div><p>No credit card required.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>","_et_gb_content_width":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Click Through Rate Bechmark | Social Status<\/title>\n<meta name=\"description\" content=\"We publish the average Facebook Click Through Rate Benchmark every month so you can compare your Facebook pages and improve your performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-click-through-rate-benchmark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Click Through Rate Bechmark | Social Status\" \/>\n<meta property=\"og:description\" content=\"We publish the average Facebook Click Through Rate Benchmark every month so you can compare your Facebook pages and improve your performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-click-through-rate-benchmark\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Status\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-03T11:55:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/site.socialstatus.io\/wp-content\/uploads\/2016\/09\/Social_Status_brandid_social.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/site.socialstatus.io\/wp-content\/uploads\/2016\/09\/Social_Status_brandid_twitter.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-click-through-rate-benchmark\/\",\"url\":\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-click-through-rate-benchmark\/\",\"name\":\"Facebook Click Through Rate Bechmark | Social Status\",\"isPartOf\":{\"@id\":\"http:\/\/3.26.50.252\/#website\"},\"datePublished\":\"2021-08-12T01:52:42+00:00\",\"dateModified\":\"2022-11-03T11:55:09+00:00\",\"description\":\"We publish the average Facebook Click Through Rate Benchmark every month so you can compare your Facebook pages and improve your performance.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-click-through-rate-benchmark\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-click-through-rate-benchmark\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-click-through-rate-benchmark\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.socialstatus.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/www.socialstatus.io\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Monthly Social Media Benchmarks\",\"item\":\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Facebook Click Through Rate Benchmark\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/3.26.50.252\/#website\",\"url\":\"http:\/\/3.26.50.252\/\",\"name\":\"Social Status\",\"description\":\"Automate your social media reporting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/3.26.50.252\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook Click Through Rate Bechmark | Social Status","description":"We publish the average Facebook Click Through Rate Benchmark every month so you can compare your Facebook pages and improve your performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-click-through-rate-benchmark\/","og_locale":"en_US","og_type":"article","og_title":"Facebook Click Through Rate Bechmark | Social Status","og_description":"We publish the average Facebook Click Through Rate Benchmark every month so you can compare your Facebook pages and improve your performance.","og_url":"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-click-through-rate-benchmark\/","og_site_name":"Social Status","article_modified_time":"2022-11-03T11:55:09+00:00","og_image":[{"url":"https:\/\/site.socialstatus.io\/wp-content\/uploads\/2016\/09\/Social_Status_brandid_social.jpg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/site.socialstatus.io\/wp-content\/uploads\/2016\/09\/Social_Status_brandid_twitter.jpg","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-click-through-rate-benchmark\/","url":"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-click-through-rate-benchmark\/","name":"Facebook Click Through Rate Bechmark | Social Status","isPartOf":{"@id":"http:\/\/3.26.50.252\/#website"},"datePublished":"2021-08-12T01:52:42+00:00","dateModified":"2022-11-03T11:55:09+00:00","description":"We publish the average Facebook Click Through Rate Benchmark every month so you can compare your Facebook pages and improve your performance.","breadcrumb":{"@id":"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-click-through-rate-benchmark\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-click-through-rate-benchmark\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-click-through-rate-benchmark\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.socialstatus.io\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/www.socialstatus.io\/insights\/"},{"@type":"ListItem","position":3,"name":"Monthly Social Media Benchmarks","item":"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/"},{"@type":"ListItem","position":4,"name":"Facebook Click Through Rate Benchmark"}]},{"@type":"WebSite","@id":"http:\/\/3.26.50.252\/#website","url":"http:\/\/3.26.50.252\/","name":"Social Status","description":"Automate your social media reporting","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/3.26.50.252\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-AU"}]}},"yoast_meta":{"yoast_wpseo_title":"","yoast_wpseo_metadesc":"","yoast_wpseo_canonical":""},"_links":{"self":[{"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/pages\/5776"}],"collection":[{"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/comments?post=5776"}],"version-history":[{"count":7,"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/pages\/5776\/revisions"}],"predecessor-version":[{"id":11335,"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/pages\/5776\/revisions\/11335"}],"up":[{"embeddable":true,"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/pages\/5180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialstatus.io\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/media?parent=5776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}