{"id":4949,"date":"2021-03-06T16:56:36","date_gmt":"2021-03-06T06:56:36","guid":{"rendered":"https:\/\/www.socialstatus.io\/?p=4949"},"modified":"2022-09-06T22:40:30","modified_gmt":"2022-09-06T12:40:30","slug":"facebook-report-template-2021","status":"publish","type":"post","link":"https:\/\/www.socialstatus.io\/facebook-report-template-2021\/","title":{"rendered":"What Metrics to include in your Facebook Report Template in 2022"},"content":{"rendered":"

There’s no better way to keep your clients up-to-date on the performance of their Facebook marketing than to use a Facebook Report Template with the right metrics and your own analysis.<\/p>\n

It’s 2022 and Facebook Insights<\/a> still doesn’t support the ability for Page Managers to create monthly PDF reports, let alone PowerPoint reports. But not to worry, this is where a good Facebook report template in combination with\u00a0a\u00a0social media analytics<\/a>\u00a0platform can save your organization or agency a lot of time and money while providing real value that your stakeholders will recognize and appreciate.<\/p>\n

Most digital marketers need to report monthly or weekly. Some marketers say they spend upwards of 8 hours per week compiling reports. This is insane. In this article, we’re going to take a look at how to create a comprehensive Facebook Report Template in 2022 and then automate it so you don’t have to manually create it each time.<\/p>\n

7 Sections To Include In Your 2022 Facebook Report Template<\/h2>\n

Depending on its purpose, a Facebook report can be anything from a\u00a0PowerPoint presentation to a simple spreadsheet listing raw numbers.\u00a0If you aren\u2019t sure where to start, take a look at the recommended outline below and feel free to mix and match the sections as you see fit.<\/p>\n

1. Executive summary<\/h3>\n

Begin your Facebook report by setting the scene with a brief summary showing a “full-funnel view”. The concept of the funnel is from the advertising industry and was coined in the 1960’s as a way to represent the concept of reach lots of people, getting them interested in your product\/service and pushing them down the funnel to the sales or conversion point.\u00a0Here we can see all the six top-line metrics with some secondary metrics listed underneath (click each metric for more info):<\/p>\n

    \n
  1. Impressions<\/a>: the total number of times posts were seen<\/li>\n
  2. Page Likes<\/a> (ie Followers): the number of Fans on the last day of the report month<\/li>\n
  3. Engagements<\/a>: a roll-up metric consisting of 8 individual metrics<\/li>\n
  4. Engagement Rate on Engagements<\/a>: Engagement Rate based on the above Engagements metric divided by Reach<\/li>\n
  5. Reactions, Comments, Shares (RCS)<\/a>:\u00a0Also known as Interactions<\/li>\n
  6. Engagement Rate on RCS<\/a>: Engagement Rate based only on the above 3 metrics divided by Reach<\/li>\n<\/ol>\n

    Why are there 2 Engagement Rates?!\u00a0<\/strong><\/p>\n

    Facebook calculates Engagement Rate (ER) as Engagements divided by Reach. But as we saw above, Engagements is a roll-up metric consisting of 8 (!) individual metrics. This makes your Engagement Rate quite inflated. Below you can see an ER of 44.58% which is nice and impressive but in reality, most marketers prefer to calculate ER based on the 3 publicly visible metrics: Reactions, Comments and Shares. Doing it this way, provides a much more (realistic) 6.52% Engagement Rate.<\/p>\n

    \"Social<\/p>\n

    2. Facebook Posts<\/h3>\n

    Next, put your top-performing posts up-front, especially if you have visual stakeholders. This brings your content to life so\u00a0they can see each individual post as it would have appeared in the News Feed. Include Interactions and Engagement Rate (based on RCS) as your primary metrics on each post. This helps your stakeholders to focus on the post creative and copywriting. Provide some insights about why<\/em> you think these posts were more engaging than others.<\/p>\n

    \"Top<\/p>\n

    3. Facebook Page metrics<\/h3>\n

    The next few slides of your Facebook report template should focus on each part of the funnel broken out on each slide:<\/p>\n