{"id":4864,"date":"2021-02-28T07:13:45","date_gmt":"2021-02-27T21:13:45","guid":{"rendered":"https:\/\/www.socialstatus.io\/?p=4864"},"modified":"2022-09-06T22:43:11","modified_gmt":"2022-09-06T12:43:11","slug":"8-tips-social-media-strategy-2021","status":"publish","type":"post","link":"https:\/\/www.socialstatus.io\/8-tips-social-media-strategy-2021\/","title":{"rendered":"8 Tips for building your Social Media Strategy in 2021"},"content":{"rendered":"

Social media strategy in 2021 will be defined by the accelerated fragmentation<\/em> of social media channels and media formats.<\/strong><\/p>\n

Although it feels like we’ve lived with social media for decades, it was only 6 years ago that social and digital ad spend overtook television:<\/p>\n

\"Social<\/p>\n

But that moment represented\u00a0a fundamental paradigm shift in global media. Interestingly, every 50 years a moment in time occurs that\u00a0heralds a new era of media.\u00a0It’s been happening like clockwork since the 19th century.<\/p>\n

There’s no doubt we’re in the social media era right now and we’ll continue to be for at least the next 40 years.<\/p>\n

The world currently has over 3.78 billion social media users<\/a> as of 2021. This number represents a\u00a05% increase from a year ago. The existing incumbents (Facebook, YouTube, et al) are growing rapidly in the developing world but have stopped growing in the developed world. You could almost say they’ve acquired everyone they can. Growth in the developed world is with the emerging channels (TikTok, Triller, Byte and others).<\/p>\n

To combat the onslaught of new channels, the incumbents are spinning up new media formats<\/strong> and have been doing so for some time. Instagram being the best example of this, having evolved over time from a simple photo-sharing app and expanding\u00a0with videos, then Stories, then IGTV and now Reels.<\/p>\n

Marketers in 2021 need to pick their battles while also keeping a close eye on trends especially in user behavior. So with that in mind, let’s run through these\u00a08 tips for how marketers can\u00a0optimize their social media strategies in 2021:<\/p>\n

1. Sign up to every new channel, use every new media format<\/h2>\n

I don’t mean as your organization. I mean you personally.<\/p>\n

I don’t get it when social media strategists say things like “I’m not\u00a0on TikTok”. Umm ok, so how are you going to keep across social media trends then? How are you going to understand what people find interesting? How will you keep your finger on the pulse? Even if the channel isn’t relevant to your brand, you can\u00a0find inspiration in the most unlikely places, plus it might be relevant for a future role.<\/p>\n

\"Instagram<\/p>\n

Here are just a handful of emerging social channels planning big things in\u00a02021:<\/p>\n