{"id":4500,"date":"2020-12-24T16:16:31","date_gmt":"2020-12-24T06:16:31","guid":{"rendered":"https:\/\/www.socialstatus.io\/?page_id=4500"},"modified":"2023-10-17T10:32:49","modified_gmt":"2023-10-17T00:32:49","slug":"twitter-engagement-rate-benchmark","status":"publish","type":"page","link":"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/twitter-engagement-rate-benchmark\/","title":{"rendered":"X (Twitter) Engagement Rate Benchmark"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Heading&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;391319b0-c8ad-44a3-b1c5-f59a73987568&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;19074fc4-7070-438e-9eaf-e569f4bd4e77&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;3b648058-d859-4f39-beee-67c20ef980f0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>X (Twitter) Engagement Rate Benchmark<\/h1>\n<h2>Monthly historical data<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background.jpg&#8221; alt=&#8221;X (Twitter) Engagement Rate benchmark&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background-tablet.jpg&#8221; src_phone=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background-mobile.jpg&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5de16b3c-564e-4479-a6df-bd663a818c6c&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;20.94rem&#8221; min_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; module_class=&#8221;section__parallax-pattern&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;1rem||||false|false&#8221; custom_padding_tablet=&#8221;5rem||4.75rem||false|false&#8221; custom_padding_phone=&#8221;0rem||||false|false&#8221; custom_css_before=&#8221;background: transparent linear-gradient(0deg, #FFFFFF 0%, #01CEC6 8%, #01CEC6 92%, #FFFFFF 100%) 0% 0% no-repeat padding-box;||content: &#8221;;||position: absolute;||left: 0;||top: 0;||width: 100%;||height: 100%;||opacity: 0.03;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;60rem&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; sticky_position=&#8221;top&#8221; sticky_offset_top=&#8221;100px&#8221; sticky_limit_bottom=&#8221;row&#8221; sticky_position_tablet=&#8221;none&#8221; sticky_position_phone=&#8221;none&#8221; sticky_position_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2023\/10\/X-Logo.svg&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;22px&#8221; background_position=&#8221;top_left&#8221; background_horizontal_offset=&#8221;0%&#8221; background_vertical_offset=&#8221;15%&#8221; custom_padding=&#8221;|||1.88rem|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>X (Twitter) Benchmarks<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Global Sidebar Twitter Benchmark&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;||||||||&#8221; global_module=&#8221;11379&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/twitter-engagement-rate-benchmark\/\">Engagement Rate Benchmark<\/a><\/li>\n<li><a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/twitter-growth-rate-benchmark\/\">Growth Rate Benchmark<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||1.88rem||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Average X (Twitter) Engagement Rate last month<\/h3>\n<p>Each month we publish the average X (Twitter) Engagement Rate benchmark based on the hundreds of thousands of tweets from all around the world indexed by Social Status. Data comes from our <a href=\"https:\/\/www.socialstatus.io\/competitor-analytics\/\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/www.socialstatus.io\/competitor-analytics\/\">Competitor Analytics tool<\/a> which enables performance tracking of X (Twitter) profiles.<\/p>\n<p>The average Engagement Rate on X (Twitter) last month was:<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<iframe style=\"width: 13.5rem;\" title=\"Average Twitter Engagement Rate\" src=\"https:\/\/app.socialstatus.io\/benchmarks?platform=twitter&#038;section=summary\" height=\"150\" frameborder=\"0\" scrolling=\"no\"><\/iframe>[\/et_pb_code][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 id=\"rate-over-time\">How has the X (Twitter) Engagement Rate changed over time?<\/h3>\n<p>This chart shows the historical X (Twitter) Engagement Rate for the past year. As you can see, the monthly average is seldom static so its important to benchmark your performance on X (Twitter) against the monthly average. Use <a href=\"https:\/\/www.socialstatus.io\/competitor-analytics\/\" target=\"_blank\" rel=\"noopener\">Competitor Analytics<\/a> to benchmark your X (Twitter) Profile against your competitors.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" style=\"width: 100%; height: 350px;\" title=\"Twitter Engagement Rate Historically\" src=\"https:\/\/app.socialstatus.io\/benchmarks?platform=twitter&#038;section=chart\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\"><\/iframe>[\/et_pb_code][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 id=\"highest\" class=\"\">Highest engaged tweets on X (Twitter)<\/h3>\n<p>Below are the highest engaged tweets last month. Use the Time Interval dropdown to see previous months. These tweets have the highest Engagement Rate across hundreds of thousands of tweets published last month. You can tap the date on any post to open it directly on X (Twitter):<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe style=\"width: 100%; height: 1940px;\" title=\"Twitter Engagement Rate Tweets\" src=\"https:\/\/app.socialstatus.io\/benchmarks?platform=twitter&#038;section=posts\" frameborder=\"0\" scrolling=\"no\"><\/iframe>[\/et_pb_code][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>How to calculate Engagement Rate on X (Twitter)<\/h3>\n<p>There are three different ways to calculate the Engagement Rate (ER) on X (Twitter) <img style=\"width: 12px;\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f644.svg\" alt=\"\ud83d\ude44\" \/><\/p>\n<p>Unfortunately there is no &#8220;right or wrong&#8221; way to calculate it &#8211; just different approaches.<\/p>\n<p>Let&#8217;s run through them..<\/p>\n<p><strong>1. Public Engagement Rate<\/strong><\/p>\n<p>This is the most common method and its used right here on this very page to calculate the X (Twitter) Benchmark. When benchmarking against competitors you&#8217;re limited to just the publicly viewable interactions only. For X (Twitter) this is Likes and Retweets:<\/p>\n<p>Tweet ER = (Likes + Retweets) divided by\u00a0<strong>Followers<\/strong><\/p>\n<p>Profile ER =\u00a0Average of all Post ER&#8217;s during the given time interval (ie: last month)<\/p>\n<p>Notice how we divide by Followers (not Impressions). This is because Impressions is a private metric and not available publicly. Impressions can only be seen by users with admin access to the profile. This is why we divide the public Interactions by the Followers.<\/p>\n<p><strong>2. Private Engagement Rate<\/strong><\/p>\n<p>This is the\u00a0<em>true<\/em> way to calculate the X (Twitter) Engagement Rate and its what we recommend:<\/p>\n<p>Tweet ER = (Likes + Replies + Retweets + Video Views + Video Engagements + URL Clicks + User Profile Clicks + Hashtag Clicks + Detail Expands) divided by\u00a0<strong>Impressions<\/strong><\/p>\n<p>Profile ER = Average of all Post ER&#8217;s during the given time interval (ie: last month)<\/p>\n<p>BUT, the only way you can benchmark the Private Engagement Rate is against yourself over time (ie: month-over-month). For competitor benchmarking, you&#8217;ll need the first method. If you&#8217;re wondering why the Tweet ER is not divided by Reach, its because the Reach metric doesn&#8217;t exist on X (Twitter)!<\/p>\n<p><strong>3.\u00a0Private Engagement Rate (Likes, Replies \u00a0 Retweets only)<\/strong><\/p>\n<p>Some marketers base their ER on the Likes, Replies &amp; Retweets only:<\/p>\n<p>Tweet ER = (Likes + Replies + Retweets ) divided by Impressions<\/p>\n<p>Profile ER = Average of all Post ER&#8217;s during the given time interval (ie: last month)<\/p>\n<p>The rationale for this is that Likes, Replies and Retweets are\u00a0<em>real<\/em>\u00a0interactions whereas the others are not only hidden from public view but are also &#8220;light-weight&#8221; actions. As for Video Views, no physical action takes place but one could argue that someone watching a video is indeed engagement in itself.<\/p>\n<h3>What affects the X (Twitter) Engagement Rate?<\/h3>\n<p>There are many factors which affect the performance of Tweets organically, here are just a few:<\/p>\n<p>&#8211; The way people interact with your tweets (likes vs replies vs retweets)<\/p>\n<p>&#8211; Using different media types (text vs photos vs videos vs threads)<\/p>\n<p>&#8211; Changes to X (Twitter)&#8217;s algorithm<\/p>\n<p>&#8211; Tweeting about different themes and subjects<\/p>\n<p>&#8211; When you tweet (day and time)<\/p>\n<p>&#8211; Using Hashtags or mentioning others<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Social Media Analytics Voted Best By You&#8221; module_class=&#8221;section__awards&#8221; _builder_version=&#8221;4.18.0&#8243; 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header_3_text_align=&#8221;center&#8221; custom_margin=&#8221;||1.38rem||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Let\u2019s Spill The Tea<\/h2>\n<h3>Social Status Insights<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;gcid-a2a31c32-db34-492a-bbcf-50cf28ac78e0&#8243; text_font_size=&#8221;1.25rem&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||1.25rem||false|false&#8221; global_colors_info=&#8221;{%22gcid-a2a31c32-db34-492a-bbcf-50cf28ac78e0%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p>Get our monthly social benchmarks, updates and tips via email<\/p>\n<p>[\/et_pb_text][et_pb_code module_class=&#8221;code__form-insights&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<form action=\"https:\/\/app.socialstatus.io\/onboard\/login_redirect\"><!-- [et_pb_line_break_holder] --><input type=\"text\" name=\"email\" placeholder=\"Enter your work email address\" class=\"sfh-input\" \/><input type=\"hidden\" name=\"ctaref\" value=\"index\" \/><input type=\"hidden\" name=\"landingref\" value=\"\" \/><input type=\"submit\" value=\"Go\" class=\"sfh-submit\" \/><!-- [et_pb_line_break_holder] --><\/form>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Blog&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;60rem&#8221; custom_padding=&#8221;2.63rem|1.25rem|1.69rem|1.25rem|false|false&#8221; custom_padding_tablet=&#8221;2.63rem|1.25rem|1.69rem|1.25rem|false|false&#8221; custom_padding_phone=&#8221;0px|1.25rem|1.69rem|1.25rem|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||2.94rem||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||1.88rem||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n        <div class=\"blog__wrapper\">\n                <div class=\"blog-item\">\n        <div class=\"blog-image\">\n                    <a href=\"https:\/\/www.socialstatus.io\/total-reach-metric-problem\/\"><img width=\"1024\" height=\"690\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-1024x690.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"The Problem with Total Reach Metric\" loading=\"lazy\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-980x660.jpg 980w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-480x323.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a>\n                <\/div>\n        <div class=\"blog-details\">\n            <div class=\"blog-categories\">\n                        <a href=\"\/insights\/social-strategy\/\" style=\"background-color: #01cec6;\">Social Strategy<\/a>\n                        <\/div>\n            <div class=\"blog-title\"><a href=\"https:\/\/www.socialstatus.io\/total-reach-metric-problem\/\">The Total Reach Metric Doesn&#8217;t Exist so here&#8217;s What to Measure Instead<\/a><\/div>\n            <div class=\"blog-meta\">\n                <div class=\"blog-link\">\n                    <a href=\"https:\/\/www.socialstatus.io\/total-reach-metric-problem\/\" class=\"button__primary\">Read<\/a>\n                    <span class=\"min-read\">7 mins<\/span>\n                <\/div>\n                <div class=\"blog-author\">\n                    By Tim Hill<\/span> <img alt='' src='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&#038;d=mm&#038;r=g 2x' class='avatar avatar-32 photo' height='32' width='32' \/>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n        <div class=\"blog-item\">\n        <div class=\"blog-image\">\n                    <a href=\"https:\/\/www.socialstatus.io\/new-free-plan-and-micro-plan\/\"><img width=\"1024\" height=\"690\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2023\/07\/free-plan-micro-plan-1024x690.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Our new Free Plan\" loading=\"lazy\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2023\/07\/free-plan-micro-plan-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2023\/07\/free-plan-micro-plan-980x660.jpg 980w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2023\/07\/free-plan-micro-plan-480x323.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a>\n                <\/div>\n        <div class=\"blog-details\">\n            <div class=\"blog-categories\">\n                        <a href=\"\/insights\/product-updates\/\" style=\"background-color: #5e4eba;\">Product Updates<\/a>\n                        <\/div>\n            <div class=\"blog-title\"><a href=\"https:\/\/www.socialstatus.io\/new-free-plan-and-micro-plan\/\">Introducing our updated Free Plan and Micro Plan<\/a><\/div>\n            <div class=\"blog-meta\">\n                <div class=\"blog-link\">\n                    <a href=\"https:\/\/www.socialstatus.io\/new-free-plan-and-micro-plan\/\" class=\"button__primary\">Read<\/a>\n                    <span class=\"min-read\">3 mins<\/span>\n                <\/div>\n                <div class=\"blog-author\">\n                    By Tim Hill<\/span> <img alt='' src='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&#038;d=mm&#038;r=g 2x' class='avatar avatar-32 photo' height='32' width='32' \/>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <\/div>\n    \n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/insights\/&#8221; button_text=&#8221;Discover More Insights&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Heading&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;391319b0-c8ad-44a3-b1c5-f59a73987568&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;19074fc4-7070-438e-9eaf-e569f4bd4e77&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;3b648058-d859-4f39-beee-67c20ef980f0&#8243; global_colors_info=&#8221;{}&#8221;] X (Twitter) Engagement Rate Benchmark Monthly historical data [\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background.jpg&#8221; alt=&#8221;X (Twitter) Engagement Rate benchmark&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background-tablet.jpg&#8221; src_phone=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background-mobile.jpg&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5de16b3c-564e-4479-a6df-bd663a818c6c&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;20.94rem&#8221; min_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; module_class=&#8221;section__parallax-pattern&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;1rem||||false|false&#8221; custom_padding_tablet=&#8221;5rem||4.75rem||false|false&#8221; [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4887,"parent":5180,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<div id=\"panel-4500-3-0-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"9\" data-style=\"{\"background_image_attachment\":false,\"background_display\":\"tile\"}\"><div class=\"textwidget\"><div class=\"article__wrapper \"><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/social-media-analytics-tips-small-business\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-1024x690.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-300x202.jpg 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-768x517.jpg 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-272x182.jpg 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1.jpg 1140w\" alt=\"\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/social-media-analytics-tips-small-business\/\">8 Social Media Analytics Tips for Small Business<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/92f32832715628ed533e11746773ea7a?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/92f32832715628ed533e11746773ea7a?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Metigy <\/span> | <span class=\"date\">June 13 2021<\/span><\/div><div class=\"excerpt\"><p>Discover how social media analytics for your small business can help increase your engagement and reach on your social channels. Social analytics are powerful because they make everything you do on social media measurable.<\/p><\/div><\/div><\/div><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/social-media-lead-generation\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-1024x690.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-300x202.jpg 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-768x517.jpg 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-272x182.jpg 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation.jpg 1140w\" alt=\"\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/social-media-lead-generation\/\">Social Media Lead Generation: How to Achieve Natural Selling with Social Media<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/edc5ea2c7a0daaa326e61c5ef6bab3c3?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/edc5ea2c7a0daaa326e61c5ef6bab3c3?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Hayleye Edwards<\/span> | <span class=\"date\">May 15 2021<\/span><\/div><div class=\"excerpt\"><p>Social Media Lead Generation is the process of starting thoughtful conversations with followers and non-followers by using a targeted strategy to find your ideal prospects and nurture them towards conversion.<\/p><\/div><\/div><\/div><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/facebook-report-template-2021\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-1024x690.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-1024x690.png 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-300x202.png 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-768x517.png 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-272x182.png 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021.png 1140w\" alt=\"\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/facebook-report-template-2021\/\">What Metrics to include in your Facebook Report Template in 2021<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Tim Hill<\/span> | <span class=\"date\">March 6 2021<\/span><\/div><div class=\"excerpt\"><p>Marketers rely on social reporting to help them communicate their performance to stakeholders. This Facebook Report Template for 2021 showcases the key metrics to include that help you tell the story of your social success.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-4500-4\" class=\"panel-grid panel-has-style\" data-style=\"{\"class\":\"signup-section-home\",\"row_css\":\"margin-top: 75px;\",\"background\":\"#ea2e2e\",\"background_display\":\"tile\",\"bottom_margin\":\"0px\",\"row_stretch\":\"full\"}\"><div class=\"signup-section-home siteorigin-panels-stretch panel-row-style panel-row-style-for-4500-4\" data-stretch-type=\"full\"><div id=\"pgc-4500-4-0\" class=\"panel-grid-cell\" data-weight=\"1\"><div id=\"panel-4500-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"10\" data-style=\"{\"background_display\":\"tile\"}\"><div class=\"so-widget-sow-editor so-widget-sow-editor-base\"><div class=\"siteorigin-widget-tinymce textwidget\"><h2 id=\"get-started-signup\">Automate your social media reporting<\/h2><div class=\"signup-form-home\"><form action=\"https:\/\/app.socialstatus.io\/user\/sign_up\"><input class=\"sfh-input\" name=\"email\" type=\"text\" placeholder=\"Enter your work email address\" \/><input name=\"ctaref\" type=\"hidden\" value=\"profile-analytics\" \/><input name=\"landingref\" type=\"hidden\" value=\"%landing_ref%\" \/><input class=\"sfh-submit\" type=\"submit\" value=\"START FREE\" \/><\/form><\/div><p>No credit card required.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>","_et_gb_content_width":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>X (Twitter) Engagement Rate Bechmark | Social Status<\/title>\n<meta name=\"description\" content=\"We publish the average X (Twitter) Engagement Rate Benchmark every month so you can compare your X (Twitter) profiles and improve performance over time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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