{"id":4483,"date":"2020-12-24T10:23:17","date_gmt":"2020-12-24T00:23:17","guid":{"rendered":"https:\/\/www.socialstatus.io\/?page_id=4483"},"modified":"2022-11-03T21:39:31","modified_gmt":"2022-11-03T11:39:31","slug":"instagram-engagement-rate-benchmark","status":"publish","type":"page","link":"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/instagram-engagement-rate-benchmark\/","title":{"rendered":"Instagram Engagement Rate Benchmark"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Heading&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;391319b0-c8ad-44a3-b1c5-f59a73987568&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;19074fc4-7070-438e-9eaf-e569f4bd4e77&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;3b648058-d859-4f39-beee-67c20ef980f0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Instagram Engagement Rate Benchmark<\/h1>\n<h2>Monthly historical data<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background.jpg&#8221; alt=&#8221;placholder&#8221; title_text=&#8221;hero-background-mobile&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background-tablet.jpg&#8221; src_phone=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background-mobile.jpg&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5de16b3c-564e-4479-a6df-bd663a818c6c&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;20.94rem&#8221; min_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; module_class=&#8221;section__parallax-pattern&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;1rem||||false|false&#8221; custom_padding_tablet=&#8221;5rem||4.75rem||false|false&#8221; custom_padding_phone=&#8221;0rem||||false|false&#8221; custom_css_before=&#8221;background: transparent linear-gradient(0deg, #FFFFFF 0%, #01CEC6 8%, #01CEC6 92%, #FFFFFF 100%) 0% 0% no-repeat padding-box;||content: &#8221;;||position: absolute;||left: 0;||top: 0;||width: 100%;||height: 100%;||opacity: 0.03;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;47.5rem&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;60rem&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; sticky_position=&#8221;top&#8221; sticky_offset_top=&#8221;100px&#8221; sticky_limit_bottom=&#8221;row&#8221; sticky_position_tablet=&#8221;none&#8221; sticky_position_phone=&#8221;none&#8221; sticky_position_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/08\/icon-instagram.svg&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;22px&#8221; background_position=&#8221;top_left&#8221; background_horizontal_offset=&#8221;0%&#8221; background_vertical_offset=&#8221;15%&#8221; custom_padding=&#8221;|||1.88rem|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Instagram Benchmarks<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Global Sidebar Instagram Benchmark&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;||||||||&#8221; global_module=&#8221;11302&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><a href=\"\/insights\/social-media-benchmarks\/instagram-organic-reach-rate-benchmark\/\">Organic Reach Rate Benchmark<\/a><\/li>\n<li><a href=\"\/insights\/social-media-benchmarks\/instagram-engagement-rate-benchmark\/\">Engagement Rate Benchmark<\/a><\/li>\n<li><a href=\"\/insights\/social-media-benchmarks\/instagram-video-view-rate-benchmark\/\">Video View Rate Benchmark<\/a><\/li>\n<li><a href=\"\/insights\/social-media-benchmarks\/instagram-growth-rate-benchmark\/\">Growth Rate Benchmark<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||1.88rem||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Public vs Private Engagement Rate on Instagram<\/h3>\n<p>You don&#8217;t need us to tell you that engagement on Instagram is volatile. One post goes off and another one languishes and there&#8217;s sometimes no tangible explanation why. In saying that, social analytics can play a key role in identifying the individual actions that drive performance for your posts. This is why we&#8217;ve developed both public and private Engagement Rate benchmarks for Instagram.<\/p>\n<p>As the names suggest, the Public Engagement Rate benchmark is based on publicly viewable Instagram metrics (Likes + Comments divided by Followers) whereas the Private Engagement Rate benchmark is based on privately viewable metrics (All 4 Engagements divided by Reach). Check out the full\u00a0<a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/instagram-engagement-rate-benchmark\/#calculation\" data-cke-saved-href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/instagram-engagement-rate-benchmark\/#calculation\">calculations<\/a>\u00a0below.<\/p>\n<h3>Average Instagram Public Engagement Rate last month<\/h3>\n<p>Each month we publish the average Instagram Public and Private Engagement Rate benchmarks based on the hundreds of thousands of Instagram posts from all around the world indexed by Social Status.<\/p>\n<p>The Public Engagement Rate average comes from our\u00a0<a href=\"https:\/\/www.socialstatus.io\/competitor-analytics\/\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/www.socialstatus.io\/competitor-analytics\/\">Competitor Analytics tool<\/a>\u00a0which enables performance tracking of Business and Creator profiles on Instagram. The Private Engagement Rate average comes from our\u00a0<a href=\"https:\/\/www.socialstatus.io\/profile-analytics\/\" target=\"_blank\" rel=\"noopener\" data-cke-saved-href=\"https:\/\/www.socialstatus.io\/profile-analytics\/\">Profile Analytics tool<\/a>\u00a0which enables performance tracking of all metrics (public &amp; private) for Business and Creator Instagram Profiles you admin.<\/p>\n<p>The average\u00a0<strong>Public<\/strong>\u00a0Engagement Rate on Instagram last month was:<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<iframe style=\"width: 12.5rem\" title=\"Average Instagram Public Engagement Rate\" src=\"https:\/\/app.socialstatus.io\/benchmarks\/engagement?platform=instagram&#038;section=summary\" height=\"150\" frameborder=\"0\" scrolling=\"no\"><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The average\u00a0<strong>Private<\/strong>\u00a0Engagement Rate on Instagram last month was:<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<iframe style=\"width: 13.5rem;\" title=\"Average Instagram Public Engagement Rate\" src=\"https:\/\/app.socialstatus.io\/benchmarks\/engagement_rate?platform=instagram&#038;section=summary\" height=\"150\" frameborder=\"0\" scrolling=\"no\"><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 id=\"rate-over-time\">How has the Instagram Engagement Rate changed over time?<\/h3>\n<p>This chart shows the historical Instagram\u00a0<strong>Public<\/strong>\u00a0Engagement Rate for the past year:<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" style=\"width: 100%; height: 350px;\" title=\"Instagram Engagement Rate Historically\" src=\"https:\/\/app.socialstatus.io\/benchmarks\/engagement?platform=instagram&#038;section=chart\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\"><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>This chart shows the historical Instagram\u00a0<strong>Private<\/strong>\u00a0Engagement Rate for the past year:<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" style=\"width: 100%; height: 350px;\" title=\"Instagram Engagement Rate Historically\" src=\"https:\/\/app.socialstatus.io\/benchmarks\/engagement_rate?platform=instagram&#038;section=chart\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\"><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>As you can see, the monthly averages are seldom static and the public and private rates don&#8217;t always move in unison so ensure you&#8217;re comparing the correct benchmark against the Engagement Rate you see in Social Status.<\/p>\n<h3>Highest engaged posts on Instagram<\/h3>\n<p>Below are the highest engaged posts on Instagram last month. Use the Time Interval dropdown to see previous months. These posts have the highest Public Engagement Rate across hundreds of thousands of Instagram posts published last month. You can tap the date on any post to open it directly on Instagram:<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe style=\"width: 100%; height: 2040px;\" title=\"Instagram Public Engagement Rate Posts\" src=\"https:\/\/app.socialstatus.io\/benchmarks\/engagement?platform=instagram&#038;section=posts\" frameborder=\"0\" scrolling=\"no\"><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>How to calculate Engagement Rate on Instagram<\/h3>\n<p>There are four different ways to calculate the Engagement Rate (ER) on Instagram\u00a0<img style=\"width: 12px;\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f644.svg\" alt=\"\ud83d\ude44\" \/><\/p>\n<p>Unfortunately there is no &#8220;right or wrong&#8221; way to calculate it &#8211; just different approaches.<\/p>\n<p>Let&#8217;s run through them&#8230;<\/p>\n<p><strong>1. Public Engagement Rate<\/strong><\/p>\n<p>This is the most common method since it&#8217;s used to benchmark against competitors. Remember with the Public Engagement Rate you&#8217;re limited to just the publicly viewable interactions only. For Instagram this is Likes and Comments:<\/p>\n<p>Post ER = (Likes + Comments) divided by\u00a0<strong>Followers<\/strong><\/p>\n<p>Profile ER =\u00a0Average of all Post ER&#8217;s during the given time interval (ie: last month)<\/p>\n<p>Notice how we divide by Followers (not Reach). This is because Reach is a private metric and not available publicly. Reach can only be seen by the owner of the profile or others with admin access. This is why we divide the public Interactions by the Followers.<\/p>\n<p><strong>2. Private Engagement Rate<\/strong><\/p>\n<p>This is the\u00a0<em>true<\/em>\u00a0way to calculate the Instagram Engagement Rate and its what we recommend for benchmarking your own performance historically over time:<\/p>\n<p>Post ER = (Likes + Comments + Saves + 3-sec Video Views) divided by\u00a0<strong>Reach<\/strong><\/p>\n<p>Profile ER = Average of all Post ER&#8217;s during the given time interval (ie: last month)<\/p>\n<p><strong>3.\u00a0Private Engagement Rate (Likes &amp; Comments only)<\/strong><\/p>\n<p>Some marketers base their ER on the Likes &amp; Comments only:<\/p>\n<p>Post ER = (Likes + Comments) divided by Reach<\/p>\n<p>Profile ER = Average of all Post ER&#8217;s during the given time interval (ie: last month)<\/p>\n<p>The rationale for this is that Likes and Comments are\u00a0<em>real<\/em>\u00a0interactions whereas Saves are not only hidden from public view but also behave as more of a &#8220;bookmarking&#8221; function than an advocacy action. As for Video Views, no physical action takes place but one could argue that someone watching more than 3 seconds of a video is indeed engagement in itself.<\/p>\n<p><strong>4.\u00a0Private Engagement Rate (based on Impressions)<\/strong><\/p>\n<p>Some marketers base their ER calculation on Impressions instead of Reach:<\/p>\n<p>Post ER = (Likes + Comments + Saves + 3-sec Video Views) divided by\u00a0<strong>Impressions<\/strong><\/p>\n<p>Profile ER = Average of all Post ER&#8217;s during the given time interval (ie: last month)<\/p>\n<p>This is probably the least common approach. By dividing by Impressions, you&#8217;ll end up with a lower Engagement Rate which is probably not the best thing!<\/p>\n<h3>What affects the Instagram Engagement Rate?<\/h3>\n<p>There are many factors which affect the performance of Instagram posts organically, here are just a few:<\/p>\n<p>&#8211; The way people interact with your content (likes vs comments vs saves)<\/p>\n<p>&#8211; Posting different media types (photos vs carousels vs videos)<\/p>\n<p>&#8211; Changes to the Newsfeed algorithm<\/p>\n<p>&#8211; Posting about different themes and subjects<\/p>\n<p>&#8211; When you post (day and time)<\/p>\n<p>&#8211; Tagging others in the post and\/or using hashtags<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Social Media Analytics Voted Best By You&#8221; module_class=&#8221;section__awards&#8221; _builder_version=&#8221;4.18.0&#8243; 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align_tablet=&#8221;&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;20.63rem&#8221; custom_margin=&#8221;||1.5rem||false|false&#8221; custom_margin_tablet=&#8221;||1.5rem||false|false&#8221; custom_margin_phone=&#8221;||1.88rem||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;list__green&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;20rem&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0.88rem||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Quick Setup in Seconds<\/li>\n<li>Transparent Pricing<\/li>\n<li>Easy Monthly Billing, No Contracts<\/li>\n<li>Responsive Customer Support<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/app.socialstatus.io\/signup&#8221; button_text=&#8221;Start Free&#8221; button_alignment_tablet=&#8221;&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Let\u2019s Spill The Tea&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;1.88rem||8.5rem||false|false&#8221; custom_padding_tablet=&#8221;1.88rem||3.38rem||false|false&#8221; custom_padding_phone=&#8221;3.44rem||0.31rem||false|false&#8221; global_module=&#8221;9411&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;1.25rem|1.25rem|1.69rem|1.25rem|false|false&#8221; custom_padding_tablet=&#8221;1.25rem|1.25rem|1.69rem|1.25rem|false|false&#8221; custom_padding_phone=&#8221;0.25rem|1.25rem|1.12rem|1.25rem|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;740baba9-8fa1-4d90-a6ec-d545f2c8623d&#8221; header_2_text_align=&#8221;center&#8221; header_3_text_align=&#8221;center&#8221; custom_margin=&#8221;||1.38rem||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Let\u2019s Spill The Tea<\/h2>\n<h3>Social Status Insights<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;gcid-a2a31c32-db34-492a-bbcf-50cf28ac78e0&#8243; text_font_size=&#8221;1.25rem&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||1.25rem||false|false&#8221; global_colors_info=&#8221;{%22gcid-a2a31c32-db34-492a-bbcf-50cf28ac78e0%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p>Get our monthly social benchmarks, updates and tips via email<\/p>\n<p>[\/et_pb_text][et_pb_code module_class=&#8221;code__form-insights&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<form action=\"https:\/\/app.socialstatus.io\/onboard\/login_redirect\"><!-- [et_pb_line_break_holder] --><input type=\"text\" name=\"email\" placeholder=\"Enter your work email address\" class=\"sfh-input\" \/><input type=\"hidden\" name=\"ctaref\" value=\"index\" \/><input type=\"hidden\" name=\"landingref\" value=\"\" \/><input type=\"submit\" value=\"Go\" class=\"sfh-submit\" \/><!-- [et_pb_line_break_holder] --><\/form>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Blog&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;60rem&#8221; custom_padding=&#8221;2.63rem|1.25rem|1.69rem|1.25rem|false|false&#8221; custom_padding_tablet=&#8221;2.63rem|1.25rem|1.69rem|1.25rem|false|false&#8221; custom_padding_phone=&#8221;0px|1.25rem|1.69rem|1.25rem|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||2.94rem||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||1.88rem||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n        <div class=\"blog__wrapper\">\n                <div class=\"blog-item\">\n        <div class=\"blog-image\">\n                    <a href=\"https:\/\/www.socialstatus.io\/total-reach-metric-problem\/\"><img width=\"1024\" height=\"690\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-1024x690.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"The Problem with Total Reach Metric\" loading=\"lazy\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-980x660.jpg 980w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-480x323.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a>\n                <\/div>\n        <div class=\"blog-details\">\n            <div class=\"blog-categories\">\n                        <a href=\"\/insights\/social-strategy\/\" style=\"background-color: #01cec6;\">Social Strategy<\/a>\n                        <\/div>\n            <div class=\"blog-title\"><a href=\"https:\/\/www.socialstatus.io\/total-reach-metric-problem\/\">The Total Reach Metric Doesn&#8217;t Exist so here&#8217;s What to Measure Instead<\/a><\/div>\n            <div class=\"blog-meta\">\n                <div class=\"blog-link\">\n                    <a href=\"https:\/\/www.socialstatus.io\/total-reach-metric-problem\/\" class=\"button__primary\">Read<\/a>\n                    <span class=\"min-read\">7 mins<\/span>\n                <\/div>\n                <div class=\"blog-author\">\n                    By Tim Hill<\/span> <img alt='' src='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&#038;d=mm&#038;r=g 2x' class='avatar avatar-32 photo' height='32' width='32' \/>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n        <div class=\"blog-item\">\n        <div class=\"blog-image\">\n                    <a href=\"https:\/\/www.socialstatus.io\/new-free-plan-and-micro-plan\/\"><img width=\"1024\" height=\"690\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2023\/07\/free-plan-micro-plan-1024x690.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Our new Free Plan\" loading=\"lazy\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2023\/07\/free-plan-micro-plan-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2023\/07\/free-plan-micro-plan-980x660.jpg 980w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2023\/07\/free-plan-micro-plan-480x323.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a>\n                <\/div>\n        <div class=\"blog-details\">\n            <div class=\"blog-categories\">\n                        <a href=\"\/insights\/product-updates\/\" style=\"background-color: #5e4eba;\">Product Updates<\/a>\n                        <\/div>\n            <div class=\"blog-title\"><a href=\"https:\/\/www.socialstatus.io\/new-free-plan-and-micro-plan\/\">Introducing our updated Free Plan and Micro Plan<\/a><\/div>\n            <div class=\"blog-meta\">\n                <div class=\"blog-link\">\n                    <a href=\"https:\/\/www.socialstatus.io\/new-free-plan-and-micro-plan\/\" class=\"button__primary\">Read<\/a>\n                    <span class=\"min-read\">3 mins<\/span>\n                <\/div>\n                <div class=\"blog-author\">\n                    By Tim Hill<\/span> <img alt='' src='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&#038;d=mm&#038;r=g 2x' class='avatar avatar-32 photo' height='32' width='32' \/>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <\/div>\n    \n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/insights\/&#8221; button_text=&#8221;Discover More Insights&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Heading&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;391319b0-c8ad-44a3-b1c5-f59a73987568&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;19074fc4-7070-438e-9eaf-e569f4bd4e77&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;3b648058-d859-4f39-beee-67c20ef980f0&#8243; global_colors_info=&#8221;{}&#8221;] Instagram Engagement Rate Benchmark Monthly historical data [\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background.jpg&#8221; alt=&#8221;placholder&#8221; title_text=&#8221;hero-background-mobile&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background-tablet.jpg&#8221; src_phone=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background-mobile.jpg&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5de16b3c-564e-4479-a6df-bd663a818c6c&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;20.94rem&#8221; min_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; module_class=&#8221;section__parallax-pattern&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;1rem||||false|false&#8221; custom_padding_tablet=&#8221;5rem||4.75rem||false|false&#8221; custom_padding_phone=&#8221;0rem||||false|false&#8221; custom_css_before=&#8221;background: transparent linear-gradient(0deg, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4897,"parent":5180,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<div id=\"panel-4483-3-0-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"9\" data-style=\"{\"background_image_attachment\":false,\"background_display\":\"tile\"}\"><div class=\"textwidget\"><div class=\"article__wrapper \"><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/social-media-analytics-tips-small-business\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-1024x690.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-300x202.jpg 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-768x517.jpg 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-272x182.jpg 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1.jpg 1140w\" alt=\"\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/social-media-analytics-tips-small-business\/\">8 Social Media Analytics Tips for Small Business<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/92f32832715628ed533e11746773ea7a?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/92f32832715628ed533e11746773ea7a?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Metigy <\/span> | <span class=\"date\">June 13 2021<\/span><\/div><div class=\"excerpt\"><p>Discover how social media analytics for your small business can help increase your engagement and reach on your social channels. Social analytics are powerful because they make everything you do on social media measurable.<\/p><\/div><\/div><\/div><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/social-media-lead-generation\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-1024x690.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-300x202.jpg 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-768x517.jpg 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-272x182.jpg 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation.jpg 1140w\" alt=\"\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/social-media-lead-generation\/\">Social Media Lead Generation: How to Achieve Natural Selling with Social Media<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/edc5ea2c7a0daaa326e61c5ef6bab3c3?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/edc5ea2c7a0daaa326e61c5ef6bab3c3?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Hayleye Edwards<\/span> | <span class=\"date\">May 15 2021<\/span><\/div><div class=\"excerpt\"><p>Social Media Lead Generation is the process of starting thoughtful conversations with followers and non-followers by using a targeted strategy to find your ideal prospects and nurture them towards conversion.<\/p><\/div><\/div><\/div><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/facebook-report-template-2021\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-1024x690.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-1024x690.png 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-300x202.png 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-768x517.png 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-272x182.png 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021.png 1140w\" alt=\"\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/facebook-report-template-2021\/\">What Metrics to include in your Facebook Report Template in 2021<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Tim Hill<\/span> | <span class=\"date\">March 6 2021<\/span><\/div><div class=\"excerpt\"><p>Marketers rely on social reporting to help them communicate their performance to stakeholders. This Facebook Report Template for 2021 showcases the key metrics to include that help you tell the story of your social success.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-4483-4\" class=\"panel-grid panel-has-style\" data-style=\"{\"class\":\"signup-section-home\",\"row_css\":\"margin-top: 75px;\",\"background\":\"#ea2e2e\",\"background_display\":\"tile\",\"bottom_margin\":\"0px\",\"row_stretch\":\"full\"}\"><div class=\"signup-section-home siteorigin-panels-stretch panel-row-style panel-row-style-for-4483-4\" data-stretch-type=\"full\"><div id=\"pgc-4483-4-0\" class=\"panel-grid-cell\" data-weight=\"1\"><div id=\"panel-4483-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"10\" data-style=\"{\"background_image_attachment\":false,\"background_display\":\"tile\"}\"><div class=\"so-widget-sow-editor so-widget-sow-editor-base\"><div class=\"siteorigin-widget-tinymce textwidget\"><h2 id=\"get-started-signup\">Automate your social media reporting<\/h2><form action=\"https:\/\/app.socialstatus.io\/user\/sign_up\"><input class=\"sfh-input\" name=\"email\" type=\"text\" placeholder=\"Enter your work email address\" \/><input name=\"ctaref\" type=\"hidden\" value=\"profile-analytics\" \/><input name=\"landingref\" type=\"hidden\" value=\"https:\/\/www.socialstatus.io\/wp-login.php?redirect_to=https%3A%2F%2Fwww.socialstatus.io%2Fwp-admin%2F&reauth=1\" \/><input class=\"sfh-submit\" type=\"submit\" value=\"START FREE\" \/><\/form><p>No credit card required.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>","_et_gb_content_width":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Engagement Rate Bechmark | Social Status<\/title>\n<meta name=\"description\" content=\"We publish the average Instagram Engagement Rate Benchmark every month so you can compare your Instagram profiles and improve performance over 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