{"id":4481,"date":"2020-12-24T10:22:15","date_gmt":"2020-12-24T00:22:15","guid":{"rendered":"https:\/\/www.socialstatus.io\/?page_id=4481"},"modified":"2022-11-03T21:50:01","modified_gmt":"2022-11-03T11:50:01","slug":"facebook-engagement-rate-benchmark","status":"publish","type":"page","link":"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-engagement-rate-benchmark\/","title":{"rendered":"Facebook Engagement Rate Benchmark"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Heading&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;391319b0-c8ad-44a3-b1c5-f59a73987568&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;19074fc4-7070-438e-9eaf-e569f4bd4e77&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;3b648058-d859-4f39-beee-67c20ef980f0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Facebook Engagement Rate Benchmark<\/h1>\n<h2>Monthly historical data<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background.jpg&#8221; alt=&#8221;placholder&#8221; title_text=&#8221;hero-background-mobile&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background-tablet.jpg&#8221; src_phone=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background-mobile.jpg&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5de16b3c-564e-4479-a6df-bd663a818c6c&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;20.94rem&#8221; min_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; module_class=&#8221;section__parallax-pattern&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;1rem||||false|false&#8221; custom_padding_tablet=&#8221;5rem||4.75rem||false|false&#8221; custom_padding_phone=&#8221;0rem||||false|false&#8221; custom_css_before=&#8221;background: transparent linear-gradient(0deg, #FFFFFF 0%, #01CEC6 8%, #01CEC6 92%, #FFFFFF 100%) 0% 0% no-repeat padding-box;||content: &#8221;;||position: absolute;||left: 0;||top: 0;||width: 100%;||height: 100%;||opacity: 0.03;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;60rem&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; sticky_position=&#8221;top&#8221; sticky_offset_top=&#8221;100px&#8221; sticky_limit_bottom=&#8221;row&#8221; sticky_position_tablet=&#8221;none&#8221; sticky_position_phone=&#8221;none&#8221; sticky_position_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/08\/icon-facebook.svg&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;22px&#8221; background_position=&#8221;top_left&#8221; background_horizontal_offset=&#8221;0%&#8221; background_vertical_offset=&#8221;15%&#8221; custom_padding=&#8221;|||1.88rem|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Facebook Benchmarks<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Global Sidebar Facebook Benchmark&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;||||||||&#8221; global_module=&#8221;11323&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-organic-reach-rate-benchmark\/\">Organic Reach Rate Benchmark<\/a><\/li>\n<li><a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-engagement-rate-benchmark\/\">Engagement Rate Benchmark<\/a><\/li>\n<li><a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-video-view-rate-benchmark\/\">Video View Rate Benchmark<\/a><\/li>\n<li><a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-growth-rate-benchmark\/\">Growth Rate Benchmark<\/a><\/li>\n<li><a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-click-through-rate-benchmark\/\">Click-Through Rate Benchmark<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||1.88rem||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Public vs Private Engagement Rate on Facebook<\/h3>\n<p>The thing about the Engagement Rate is that there is no\u00a0<em>industry-standard<\/em>\u00a0way that marketers use to calculate it. Instead, there are 2 primary calculations: public engagement rate (Reactions, Comments &amp; Shares divided by Page Likes) and private engagement rate (All 8 Engagements divided by Reach). Check out the full\u00a0<a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-engagement-rate-benchmark\/#calculation\">calculations<\/a>\u00a0below.<\/p>\n<p>Then to confuse things, there are another\u00a0<a href=\"https:\/\/www.socialstatus.io\/insights\/social-media-benchmarks\/facebook-engagement-rate-benchmark\/#calculation\">2 methods<\/a>\u00a0which are less common but nonetheless used by some marketers. The key is to understand and decide on which version of the Engagement Rate to use and in what context you&#8217;re going to use it.<\/p>\n<p>Most marketers use the Public Engagement Rate for competitive analysis and the Private Engagement Rate for owned, historical analysis. The differences between the two rates can be significant, so make sure your stakeholders clearly understand the difference.<\/p>\n<h3>Average Facebook Engagement Rate last month<\/h3>\n<p>Each month we publish the average Facebook Public and Private Engagement Rate benchmarks based on the hundreds of thousands of Facebook posts from all around the world indexed by Social Status.<\/p>\n<p>The Public Engagement Rate average comes from our\u00a0<a href=\"https:\/\/www.socialstatus.io\/competitor-analytics\/\" target=\"_blank\" rel=\"noopener\">Competitor Analytics tool<\/a>\u00a0which enables performance tracking of public metrics for all Facebook Pages. The Private Engagement Rate average comes from our\u00a0<a href=\"https:\/\/www.socialstatus.io\/profile-analytics\/\" target=\"_blank\" rel=\"noopener\">Profile Analytics tool<\/a>\u00a0which enables performance tracking of all metrics (public &amp; private) for Facebook Pages you admin.<\/p>\n<p>The average\u00a0<strong>Public<\/strong>\u00a0Engagement Rate on Facebook last month was:<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<iframe style=\"width: 13.5rem\" title=\"Average Facebook Public Engagement Rate\" src=\"https:\/\/app.socialstatus.io\/benchmarks\/engagement?platform=facebook&#038;section=summary\" height=\"150\" frameborder=\"0\" scrolling=\"no\"><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The average\u00a0<strong>Private<\/strong>\u00a0Engagement Rate on Facebook last month was:<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<iframe style=\"width: 13.5rem\" title=\"Average Facebook Public Engagement Rate\" src=\"https:\/\/app.socialstatus.io\/benchmarks\/engagement_rate?platform=facebook&#038;section=summary\" height=\"150\" frameborder=\"0\" scrolling=\"no\"><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>How has the Facebook Engagement Rate changed over time?<\/h3>\n<p>This chart shows the historical Facebook\u00a0<strong>Public<\/strong>\u00a0Engagement Rate for the past year:<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" style=\"width: 100%; height: 350px;\" title=\"Facebook Public Engagement Rate Historically\" src=\"https:\/\/app.socialstatus.io\/benchmarks\/engagement?platform=facebook&#038;section=chart\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\"><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Highest engaged posts on Facebook<\/h3>\n<p>Below are the highest engaged posts on Facebook last month. Use the Time Interval dropdown to see previous months. These posts have the highest Public Engagement Rate across hundreds of thousands of Facebook posts published last month. You can tap the date on any post to open it directly on Facebook:<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe style=\"width: 100%; height: 2040px;\" title=\"Facebook Public Engagement Rate Posts\" src=\"https:\/\/app.socialstatus.io\/benchmarks\/engagement?platform=facebook&#038;section=posts\" frameborder=\"0\" scrolling=\"no\"><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>How to calculate Engagement Rate on Facebook<\/h3>\n<p>As we mentioned in the intro, there are four different ways to calculate the Engagement Rate (ER) on Facebook\u00a0<img src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f644.svg\" alt=\"\ud83d\ude44\" width=\"12\" \/><\/p>\n<p>Unfortunately there is no &#8220;right or wrong&#8221; way to calculate it &#8211; just different approaches.<\/p>\n<p>Let&#8217;s run through them&#8230;<\/p>\n<p><strong>1. Public Engagement Rate<\/strong><br \/>This is the most common method since it&#8217;s used to benchmark against competitors. Remember though with the Public Engagement Rate you&#8217;re limited to just the publicly viewable interactions only. For Facebook this is Reactions, Comments and Shares:<\/p>\n<p>Post ER = (Reactions + Comments + Shares) divided by\u00a0<strong>Page Likes<\/strong><\/p>\n<p>Profile ER =\u00a0Average of all Post ER&#8217;s during the given time interval (ie: last month)<\/p>\n<p>Notice how we divide by Page Likes (not Reach). This is because Reach is a private metric and not available publicly. Reach can only be seen by Page Admins. This is why we divide the public Interactions by the Page Likes.<\/p>\n<p><strong>2. Private Engagement Rate<\/strong><br \/>This is the\u00a0<em>true<\/em>\u00a0way to calculate the Facebook Engagement Rate and it is what we recommend for benchmarking your own performance historically over time:<\/p>\n<p>Post ER = (Reactions + Comments + Shares + 3-sec Video Views + Clicks to Play + Photo Views + Link Clicks + Other Clicks) divided by\u00a0<strong>Reach<\/strong><\/p>\n<p>Profile ER = Average of all Post ER&#8217;s during the given time interval (ie: last month)<\/p>\n<p><strong>3.\u00a0Private Engagement Rate (Reactions, Comments &amp; Shares only)<\/strong><br \/>Some marketers base their Private ER on Reactions, Comments &amp; Shares only:<\/p>\n<p>Post ER = (Reactions + Comments + Shares) divided by Reach<\/p>\n<p>Profile ER = Average of all Post ER&#8217;s during the given time interval (ie: last month)<\/p>\n<p>The rationale for this is that Reactions, Comments and Shares are <em>real<\/em>\u00a0interactions whereas the others are not only hidden from public view but are also &#8220;light-weight&#8221; actions. As for Video Views, no physical action takes place but one could argue that someone watching more than 3 seconds of a video is indeed engagement in itself.<\/p>\n<p><strong>4.\u00a0Private Engagement Rate (based on Impressions)<\/strong><br \/>Some marketers base their Private ER calculation on Impressions instead of Reach:<\/p>\n<p>Post ER = (Reactions + Comments + Shares + 3-sec Video Views + Clicks to Play + Photo Views + Link Clicks + Other Clicks) divided by\u00a0<strong>Impressions<\/strong><\/p>\n<p>Profile ER = Average of all Post ER&#8217;s during the given time interval (ie: last month) This is probably the least common approach. When dividing by Impressions, you&#8217;ll end up with a lower Engagement Rate overall which is probably not the best thing when reporting to stakeholders!<\/p>\n<h3>What affects the Facebook Engagement Rate?<\/h3>\n<p>There are many factors which affect the performance of Facebook posts organically, here are just a few:<\/p>\n<p>&#8211; The way people interact with your content (reactions vs comments vs shares)<br \/>&#8211; Posting different media types (photos vs videos vs links)<br \/>&#8211; Changes to the Newsfeed algorithm<br \/>&#8211; Posting about different themes and subjects<br \/>&#8211; When you post (day and time)<br \/>&#8211; Tagging others in the post<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Social Media Analytics Voted Best By You&#8221; module_class=&#8221;section__awards&#8221; _builder_version=&#8221;4.18.0&#8243; 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module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Quick Setup in Seconds<\/li>\n<li>Transparent Pricing<\/li>\n<li>Easy Monthly Billing, No Contracts<\/li>\n<li>Responsive Customer Support<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/app.socialstatus.io\/signup&#8221; button_text=&#8221;Start Free&#8221; button_alignment_tablet=&#8221;&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Let\u2019s Spill The Tea&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;1.88rem||8.5rem||false|false&#8221; 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header_3_text_align=&#8221;center&#8221; custom_margin=&#8221;||1.38rem||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Let\u2019s Spill The Tea<\/h2>\n<h3>Social Status Insights<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;gcid-a2a31c32-db34-492a-bbcf-50cf28ac78e0&#8243; text_font_size=&#8221;1.25rem&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||1.25rem||false|false&#8221; global_colors_info=&#8221;{%22gcid-a2a31c32-db34-492a-bbcf-50cf28ac78e0%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p>Get our monthly social benchmarks, updates and tips via email<\/p>\n<p>[\/et_pb_text][et_pb_code module_class=&#8221;code__form-insights&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<form action=\"https:\/\/app.socialstatus.io\/onboard\/login_redirect\"><!-- [et_pb_line_break_holder] --><input type=\"text\" name=\"email\" placeholder=\"Enter your work email address\" class=\"sfh-input\" \/><input type=\"hidden\" name=\"ctaref\" value=\"index\" \/><input type=\"hidden\" name=\"landingref\" value=\"\" \/><input type=\"submit\" value=\"Go\" class=\"sfh-submit\" \/><!-- [et_pb_line_break_holder] --><\/form>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Blog&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;60rem&#8221; custom_padding=&#8221;2.63rem|1.25rem|1.69rem|1.25rem|false|false&#8221; custom_padding_tablet=&#8221;2.63rem|1.25rem|1.69rem|1.25rem|false|false&#8221; custom_padding_phone=&#8221;0px|1.25rem|1.69rem|1.25rem|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||2.94rem||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||1.88rem||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n        <div class=\"blog__wrapper\">\n                <div class=\"blog-item\">\n        <div class=\"blog-image\">\n                    <a href=\"https:\/\/www.socialstatus.io\/total-reach-metric-problem\/\"><img width=\"1024\" height=\"690\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-1024x690.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"The Problem with Total Reach Metric\" loading=\"lazy\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-980x660.jpg 980w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-480x323.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a>\n                <\/div>\n        <div class=\"blog-details\">\n            <div class=\"blog-categories\">\n                        <a href=\"\/insights\/social-strategy\/\" style=\"background-color: #01cec6;\">Social Strategy<\/a>\n                        <\/div>\n            <div class=\"blog-title\"><a href=\"https:\/\/www.socialstatus.io\/total-reach-metric-problem\/\">The Total Reach Metric Doesn&#8217;t Exist so here&#8217;s What to Measure Instead<\/a><\/div>\n            <div class=\"blog-meta\">\n                <div class=\"blog-link\">\n                    <a href=\"https:\/\/www.socialstatus.io\/total-reach-metric-problem\/\" class=\"button__primary\">Read<\/a>\n                    <span class=\"min-read\">7 mins<\/span>\n                <\/div>\n                <div class=\"blog-author\">\n                    By Tim Hill<\/span> <img alt='' src='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&#038;d=mm&#038;r=g 2x' class='avatar avatar-32 photo' height='32' width='32' \/>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n        <div class=\"blog-item\">\n        <div class=\"blog-image\">\n                    <a href=\"https:\/\/www.socialstatus.io\/new-free-plan-and-micro-plan\/\"><img width=\"1024\" height=\"690\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2023\/07\/free-plan-micro-plan-1024x690.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Our new Free Plan\" loading=\"lazy\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2023\/07\/free-plan-micro-plan-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2023\/07\/free-plan-micro-plan-980x660.jpg 980w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2023\/07\/free-plan-micro-plan-480x323.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a>\n                <\/div>\n        <div class=\"blog-details\">\n            <div class=\"blog-categories\">\n                        <a href=\"\/insights\/product-updates\/\" style=\"background-color: #5e4eba;\">Product Updates<\/a>\n                        <\/div>\n            <div class=\"blog-title\"><a href=\"https:\/\/www.socialstatus.io\/new-free-plan-and-micro-plan\/\">Introducing our updated Free Plan and Micro Plan<\/a><\/div>\n            <div class=\"blog-meta\">\n                <div class=\"blog-link\">\n                    <a href=\"https:\/\/www.socialstatus.io\/new-free-plan-and-micro-plan\/\" class=\"button__primary\">Read<\/a>\n                    <span class=\"min-read\">3 mins<\/span>\n                <\/div>\n                <div class=\"blog-author\">\n                    By Tim Hill<\/span> <img alt='' src='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&#038;d=mm&#038;r=g 2x' class='avatar avatar-32 photo' height='32' width='32' \/>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <\/div>\n    \n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/insights\/&#8221; button_text=&#8221;Discover More Insights&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Heading&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;391319b0-c8ad-44a3-b1c5-f59a73987568&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;19074fc4-7070-438e-9eaf-e569f4bd4e77&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;3b648058-d859-4f39-beee-67c20ef980f0&#8243; global_colors_info=&#8221;{}&#8221;] Facebook Engagement Rate Benchmark Monthly historical data [\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background.jpg&#8221; alt=&#8221;placholder&#8221; title_text=&#8221;hero-background-mobile&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background-tablet.jpg&#8221; src_phone=&#8221;https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/hero-background-mobile.jpg&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;5de16b3c-564e-4479-a6df-bd663a818c6c&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;20.94rem&#8221; min_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; module_class=&#8221;section__parallax-pattern&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;1rem||||false|false&#8221; custom_padding_tablet=&#8221;5rem||4.75rem||false|false&#8221; custom_padding_phone=&#8221;0rem||||false|false&#8221; custom_css_before=&#8221;background: transparent linear-gradient(0deg, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4892,"parent":5180,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<div id=\"panel-4481-3-0-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"9\" data-style=\"{\"background_image_attachment\":false,\"background_display\":\"tile\"}\"><div class=\"textwidget\"><div class=\"article__wrapper \"><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/social-media-analytics-tips-small-business\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-1024x690.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-300x202.jpg 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-768x517.jpg 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-272x182.jpg 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1.jpg 1140w\" alt=\"\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/social-media-analytics-tips-small-business\/\">8 Social Media Analytics Tips for Small Business<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/92f32832715628ed533e11746773ea7a?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/92f32832715628ed533e11746773ea7a?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Metigy <\/span> | <span class=\"date\">June 13 2021<\/span><\/div><div class=\"excerpt\"><p>Discover how social media analytics for your small business can help increase your engagement and reach on your social channels. Social analytics are powerful because they make everything you do on social media measurable.<\/p><\/div><\/div><\/div><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/social-media-lead-generation\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-1024x690.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-300x202.jpg 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-768x517.jpg 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-272x182.jpg 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation.jpg 1140w\" alt=\"\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/social-media-lead-generation\/\">Social Media Lead Generation: How to Achieve Natural Selling with Social Media<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/edc5ea2c7a0daaa326e61c5ef6bab3c3?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/edc5ea2c7a0daaa326e61c5ef6bab3c3?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Hayleye Edwards<\/span> | <span class=\"date\">May 15 2021<\/span><\/div><div class=\"excerpt\"><p>Social Media Lead Generation is the process of starting thoughtful conversations with followers and non-followers by using a targeted strategy to find your ideal prospects and nurture them towards conversion.<\/p><\/div><\/div><\/div><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/facebook-report-template-2021\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-1024x690.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-1024x690.png 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-300x202.png 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-768x517.png 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-272x182.png 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021.png 1140w\" alt=\"\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/facebook-report-template-2021\/\">What Metrics to include in your Facebook Report Template in 2021<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Tim Hill<\/span> | <span class=\"date\">March 6 2021<\/span><\/div><div class=\"excerpt\"><p>Marketers rely on social reporting to help them communicate their performance to stakeholders. This Facebook Report Template for 2021 showcases the key metrics to include that help you tell the story of your social success.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-4481-4\" class=\"panel-grid panel-has-style\" data-style=\"{\"class\":\"signup-section-home\",\"row_css\":\"margin-top: 75px;\",\"background\":\"#ea2e2e\",\"background_display\":\"tile\",\"bottom_margin\":\"0px\",\"row_stretch\":\"full\"}\"><div class=\"signup-section-home siteorigin-panels-stretch panel-row-style panel-row-style-for-4481-4\" data-stretch-type=\"full\"><div id=\"pgc-4481-4-0\" class=\"panel-grid-cell\" data-weight=\"1\"><div id=\"panel-4481-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"10\" data-style=\"{\"background_image_attachment\":false,\"background_display\":\"tile\"}\"><div class=\"so-widget-sow-editor so-widget-sow-editor-base\"><div class=\"siteorigin-widget-tinymce textwidget\"><h2 id=\"get-started-signup\">Automate your social media reporting<\/h2><form action=\"https:\/\/app.socialstatus.io\/user\/sign_up\"><input class=\"sfh-input\" name=\"email\" type=\"text\" placeholder=\"Enter your work email address\" \/><input name=\"ctaref\" type=\"hidden\" value=\"profile-analytics\" \/><input name=\"landingref\" type=\"hidden\" value=\"https:\/\/www.socialstatus.io\/wp-login.php?redirect_to=https%3A%2F%2Fwww.socialstatus.io%2Fwp-admin%2F&reauth=1\" \/><input class=\"sfh-submit\" type=\"submit\" value=\"START FREE\" \/><\/form><p>No credit card required.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>","_et_gb_content_width":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Engagement Rate Bechmark | Social Status<\/title>\n<meta name=\"description\" content=\"We publish the average Facebook Engagement Rate Benchmark every month so you can compare your Facebook pages and improve performance over time.\" 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