{"id":358,"date":"2016-07-22T15:30:31","date_gmt":"2016-07-22T06:00:31","guid":{"rendered":"https:\/\/www.socialstatus.io\/?page_id=358"},"modified":"2022-09-02T23:08:46","modified_gmt":"2022-09-02T13:08:46","slug":"social-strategy","status":"publish","type":"page","link":"https:\/\/www.socialstatus.io\/insights\/social-strategy\/","title":{"rendered":"Social Strategy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Heading&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;391319b0-c8ad-44a3-b1c5-f59a73987568&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;19074fc4-7070-438e-9eaf-e569f4bd4e77&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;48.13rem&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;3b648058-d859-4f39-beee-67c20ef980f0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Social Strategy<\/h1>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;Categories Navigation&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]    <div class=\"post__categories\">\n        <a href=\"\/insights\/\" class=\"button__primary\">All Types<\/a>\n                <a href=\"\/insights\/social-strategy\/\" class=\"button__primary\" style=\"background-color: #01cec6;\">Social Strategy<\/a>\n                <a href=\"\/insights\/case-studies\/\" class=\"button__primary\" style=\"background-color: #ffcd1c;color: #1b1464;\">Case Studies<\/a>\n                <a href=\"\/insights\/news-and-trends\/\" class=\"button__primary\" style=\"background-color: #fe69ba;\">News &amp; Trends<\/a>\n                <a href=\"\/insights\/product-updates\/\" class=\"button__primary\" style=\"background-color: #5e4eba;\">Product Updates<\/a>\n            <\/div>\n    [\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Blog Posts&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0rem||0.31rem||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;1.69rem|1.25rem|1.25rem|1.25rem|false|false&#8221; custom_padding_tablet=&#8221;1.69rem|1.25rem|1.25rem|1.25rem|false|false&#8221; custom_padding_phone=&#8221;1.69rem|1.25rem|1.25rem|1.25rem|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]        <div class=\"blog__listing\">\n            <div class=\"blog__wrapper\" data-per-page=\"6\" data-paged=\"1\" data-cat-id=\"6\">\n                    <div class=\"blog-item\">\n        <div class=\"blog-image\">\n                    <a href=\"https:\/\/www.socialstatus.io\/total-reach-metric-problem\/\"><img width=\"1024\" height=\"690\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-1024x690.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"The Problem with Total Reach Metric\" loading=\"lazy\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-980x660.jpg 980w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2024\/03\/total-reach-metric-problem-480x323.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a>\n                <\/div>\n        <div class=\"blog-details\">\n            <div class=\"blog-categories\">\n                        <a href=\"\/insights\/social-strategy\/\" style=\"background-color: #01cec6;\">Social Strategy<\/a>\n                        <\/div>\n            <div class=\"blog-title\"><a href=\"https:\/\/www.socialstatus.io\/total-reach-metric-problem\/\">The Total Reach Metric Doesn&#8217;t Exist so here&#8217;s What to Measure Instead<\/a><\/div>\n            <div class=\"blog-meta\">\n                <div class=\"blog-link\">\n                    <a href=\"https:\/\/www.socialstatus.io\/total-reach-metric-problem\/\" class=\"button__primary\">Read<\/a>\n                    <span class=\"min-read\">7 mins<\/span>\n                <\/div>\n                <div class=\"blog-author\">\n                    By Tim Hill<\/span> <img alt='' src='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&#038;d=mm&#038;r=g 2x' class='avatar avatar-32 photo' height='32' width='32' \/>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n        <div class=\"blog-item\">\n        <div class=\"blog-image\">\n                    <a href=\"https:\/\/www.socialstatus.io\/linkedin-analytics-tools\/\"><img width=\"1024\" height=\"690\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/12\/13-linkedin-analytics-tools-1024x690.png\" class=\"attachment-large size-large wp-post-image\" alt=\"LinkedIn Analytics Tools\" loading=\"lazy\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/12\/13-linkedin-analytics-tools-1024x690.png 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/12\/13-linkedin-analytics-tools-980x660.png 980w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/12\/13-linkedin-analytics-tools-480x323.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a>\n                <\/div>\n        <div class=\"blog-details\">\n            <div class=\"blog-categories\">\n                        <a href=\"\/insights\/social-strategy\/\" style=\"background-color: #01cec6;\">Social Strategy<\/a>\n                        <\/div>\n            <div class=\"blog-title\"><a href=\"https:\/\/www.socialstatus.io\/linkedin-analytics-tools\/\">13 LinkedIn Analytics Tools For Social B2B Success in 2023<\/a><\/div>\n            <div class=\"blog-meta\">\n                <div class=\"blog-link\">\n                    <a href=\"https:\/\/www.socialstatus.io\/linkedin-analytics-tools\/\" class=\"button__primary\">Read<\/a>\n                    <span class=\"min-read\">23 mins<\/span>\n                <\/div>\n                <div class=\"blog-author\">\n                    By Tim Hill<\/span> <img alt='' src='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&#038;d=mm&#038;r=g 2x' class='avatar avatar-32 photo' height='32' width='32' \/>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n        <div class=\"blog-item\">\n        <div class=\"blog-image\">\n                    <a href=\"https:\/\/www.socialstatus.io\/facebook-ads-reporting-tools\/\"><img width=\"1024\" height=\"690\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/07\/11-facebook-ads-reporting-tools-1024x690.png\" class=\"attachment-large size-large wp-post-image\" alt=\"11 facebook ads reporting tools\" loading=\"lazy\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/07\/11-facebook-ads-reporting-tools-1024x690.png 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/07\/11-facebook-ads-reporting-tools-980x660.png 980w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/07\/11-facebook-ads-reporting-tools-480x323.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a>\n                <\/div>\n        <div class=\"blog-details\">\n            <div class=\"blog-categories\">\n                        <a href=\"\/insights\/social-strategy\/\" style=\"background-color: #01cec6;\">Social Strategy<\/a>\n                        <\/div>\n            <div class=\"blog-title\"><a href=\"https:\/\/www.socialstatus.io\/facebook-ads-reporting-tools\/\">11 Facebook Ads Reporting Tools Every Marketer Should Know<\/a><\/div>\n            <div class=\"blog-meta\">\n                <div class=\"blog-link\">\n                    <a href=\"https:\/\/www.socialstatus.io\/facebook-ads-reporting-tools\/\" class=\"button__primary\">Read<\/a>\n                    <span class=\"min-read\">18 mins<\/span>\n                <\/div>\n                <div class=\"blog-author\">\n                    By Tim Hill<\/span> <img alt='' src='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&#038;d=mm&#038;r=g 2x' class='avatar avatar-32 photo' height='32' width='32' \/>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n        <div class=\"blog-item\">\n        <div class=\"blog-image\">\n                    <a href=\"https:\/\/www.socialstatus.io\/facebook-competitor-analysis-tools\/\"><img width=\"1024\" height=\"690\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/8-facebook-competitor-analysis-tools-1024x690.png\" class=\"attachment-large size-large wp-post-image\" alt=\"8 facebook competitor analysis tools\" loading=\"lazy\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/8-facebook-competitor-analysis-tools-1024x690.png 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/8-facebook-competitor-analysis-tools-980x660.png 980w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/8-facebook-competitor-analysis-tools-480x323.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a>\n                <\/div>\n        <div class=\"blog-details\">\n            <div class=\"blog-categories\">\n                        <a href=\"\/insights\/social-strategy\/\" style=\"background-color: #01cec6;\">Social Strategy<\/a>\n                        <\/div>\n            <div class=\"blog-title\"><a href=\"https:\/\/www.socialstatus.io\/facebook-competitor-analysis-tools\/\">8 Facebook Competitor Analysis Tools for Marketers (2022)<\/a><\/div>\n            <div class=\"blog-meta\">\n                <div class=\"blog-link\">\n                    <a href=\"https:\/\/www.socialstatus.io\/facebook-competitor-analysis-tools\/\" class=\"button__primary\">Read<\/a>\n                    <span class=\"min-read\">11 mins<\/span>\n                <\/div>\n                <div class=\"blog-author\">\n                    By Tim Hill<\/span> <img alt='' src='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&#038;d=mm&#038;r=g 2x' class='avatar avatar-32 photo' height='32' width='32' \/>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n        <div class=\"blog-item\">\n        <div class=\"blog-image\">\n                    <a href=\"https:\/\/www.socialstatus.io\/instagram-competitor-analysis-tools\/\"><img width=\"1024\" height=\"690\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/7-instagram-competitor-analysis-tools-1024x690.png\" class=\"attachment-large size-large wp-post-image\" alt=\"7 instagram competitor analysis tools\" loading=\"lazy\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/7-instagram-competitor-analysis-tools-1024x690.png 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/7-instagram-competitor-analysis-tools-980x660.png 980w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/12\/7-instagram-competitor-analysis-tools-480x323.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a>\n                <\/div>\n        <div class=\"blog-details\">\n            <div class=\"blog-categories\">\n                        <a href=\"\/insights\/social-strategy\/\" style=\"background-color: #01cec6;\">Social Strategy<\/a>\n                        <\/div>\n            <div class=\"blog-title\"><a href=\"https:\/\/www.socialstatus.io\/instagram-competitor-analysis-tools\/\">7 Instagram Competitor Analysis Tools You Should Know in 2022<\/a><\/div>\n            <div class=\"blog-meta\">\n                <div class=\"blog-link\">\n                    <a href=\"https:\/\/www.socialstatus.io\/instagram-competitor-analysis-tools\/\" class=\"button__primary\">Read<\/a>\n                    <span class=\"min-read\">13 mins<\/span>\n                <\/div>\n                <div class=\"blog-author\">\n                    By Tim Hill<\/span> <img alt='' src='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&#038;d=mm&#038;r=g 2x' class='avatar avatar-32 photo' height='32' width='32' \/>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n        <div class=\"blog-item\">\n        <div class=\"blog-image\">\n                    <a href=\"https:\/\/www.socialstatus.io\/social-media-analytics-tips-small-business\/\"><img width=\"1024\" height=\"690\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/06\/social-analytics-for-smb-1-1024x690.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"social analytics for smb\" loading=\"lazy\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/06\/social-analytics-for-smb-1-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/06\/social-analytics-for-smb-1-980x660.jpg 980w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/06\/social-analytics-for-smb-1-480x323.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a>\n                <\/div>\n        <div class=\"blog-details\">\n            <div class=\"blog-categories\">\n                        <a href=\"\/insights\/social-strategy\/\" style=\"background-color: #01cec6;\">Social Strategy<\/a>\n                        <\/div>\n            <div class=\"blog-title\"><a href=\"https:\/\/www.socialstatus.io\/social-media-analytics-tips-small-business\/\">8 Social Media Analytics Tips for Small Business<\/a><\/div>\n            <div class=\"blog-meta\">\n                <div class=\"blog-link\">\n                    <a href=\"https:\/\/www.socialstatus.io\/social-media-analytics-tips-small-business\/\" class=\"button__primary\">Read<\/a>\n                    <span class=\"min-read\">6 mins<\/span>\n                <\/div>\n                <div class=\"blog-author\">\n                    By Tim Hill<\/span> 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max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;13.13rem&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0.88rem||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Product Direction<\/li>\n<li>Ease of Doing Business<\/li>\n<li>Users Love Us<\/li>\n<li>High Performer<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/app.socialstatus.io\/signup?ctaref=header&#038;landingref=&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Start Your Free Trial Now&#8221; button_alignment_tablet=&#8221;&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; 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_module_preset=&#8221;391319b0-c8ad-44a3-b1c5-f59a73987568&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;19074fc4-7070-438e-9eaf-e569f4bd4e77&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;48.13rem&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;3b648058-d859-4f39-beee-67c20ef980f0&#8243; global_colors_info=&#8221;{}&#8221;] Social Strategy [\/et_pb_text][et_pb_code admin_label=&#8221;Categories Navigation&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Blog Posts&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0rem||0.31rem||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;1.69rem|1.25rem|1.25rem|1.25rem|false|false&#8221; custom_padding_tablet=&#8221;1.69rem|1.25rem|1.25rem|1.25rem|false|false&#8221; custom_padding_phone=&#8221;1.69rem|1.25rem|1.25rem|1.25rem|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_code][et_pb_button [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":41,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<div id=\"panel-358-2-0-1\" class=\"so-panel widget widget_text panel-last-child\" data-index=\"3\" data-style=\"{\"background_image_attachment\":false,\"background_display\":\"tile\"}\"><div class=\"textwidget\"><div class=\"article__wrapper\"><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/social-media-analytics-tips-small-business\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-1024x690.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-300x202.jpg 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-768x517.jpg 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1-272x182.jpg 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-analytics-for-smb-1.jpg 1140w\" alt=\"\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/social-media-analytics-tips-small-business\/\">8 Social Media Analytics Tips for Small Business<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/92f32832715628ed533e11746773ea7a?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/92f32832715628ed533e11746773ea7a?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Metigy <\/span> | <span class=\"date\">June 13 2021<\/span><\/div><div class=\"excerpt\"><p>Discover how social media analytics for your small business can help increase your engagement and reach on your social channels. Social analytics are powerful because they make everything you do on social media measurable.<\/p><\/div><\/div><\/div><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/social-media-lead-generation\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-1024x690.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-300x202.jpg 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-768x517.jpg 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation-272x182.jpg 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/08\/social-media-lead-generation.jpg 1140w\" alt=\"\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/social-media-lead-generation\/\">Social Media Lead Generation: How to Achieve Natural Selling with Social Media<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/edc5ea2c7a0daaa326e61c5ef6bab3c3?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/edc5ea2c7a0daaa326e61c5ef6bab3c3?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Hayleye Edwards<\/span> | <span class=\"date\">May 15 2021<\/span><\/div><div class=\"excerpt\"><p>Social Media Lead Generation is the process of starting thoughtful conversations with followers and non-followers by using a targeted strategy to find your ideal prospects and nurture them towards conversion.<\/p><\/div><\/div><\/div><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/facebook-report-template-2021\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-1024x690.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-1024x690.png 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-300x202.png 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-768x517.png 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021-272x182.png 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/03\/facebook-report-template-2021.png 1140w\" alt=\"\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/facebook-report-template-2021\/\">What Metrics to include in your Facebook Report Template in 2021<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Tim Hill<\/span> | <span class=\"date\">March 6 2021<\/span><\/div><div class=\"excerpt\"><p>Marketers rely on social reporting to help them communicate their performance to stakeholders. This Facebook Report Template for 2021 showcases the key metrics to include that help you tell the story of your social success.<\/p><\/div><\/div><\/div><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/8-tips-social-media-strategy-2021\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/02\/social-media-strategy-2021-1024x690.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/02\/social-media-strategy-2021-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/02\/social-media-strategy-2021-300x202.jpg 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/02\/social-media-strategy-2021-768x517.jpg 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/02\/social-media-strategy-2021-272x182.jpg 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/02\/social-media-strategy-2021.jpg 1140w\" alt=\"Social media strategy 2021\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/8-tips-social-media-strategy-2021\/\">8 Tips for building your Social Media Strategy in 2021<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Tim Hill<\/span> | <span class=\"date\">February 28 2021<\/span><\/div><div class=\"excerpt\"><p>Social Media Strategy in 2021 will be defined by the accelerated fragmentation of social media channels and media formats. For some marketers, the rate of change will create new challenges while for others it will present amazing opportunities.<\/p><\/div><\/div><\/div><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/social-media-report-template-2021-pptx\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/02\/social-media-report-template-2021-1024x690.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/02\/social-media-report-template-2021-1024x690.png 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/02\/social-media-report-template-2021-300x202.png 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/02\/social-media-report-template-2021-768x517.png 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/02\/social-media-report-template-2021-272x182.png 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2021\/02\/social-media-report-template-2021.png 1140w\" alt=\"Social media report template 2021\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/social-media-report-template-2021-pptx\/\">The Ultimate Social Media Report Template 2021 (PPTX and Google Slides)<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Tim Hill<\/span> | <span class=\"date\">February 8 2021<\/span><\/div><div class=\"excerpt\"><p>Our Social Media Report Template for 2021 in PowerPoint and Google Sldies formats helps marketers to communicate and present key social media metrics and insights to their clients or stakeholders.<\/p><\/div><\/div><\/div><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/social-media-analytics-reports\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/10\/social-media-insights-1024x690.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/10\/social-media-insights-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/10\/social-media-insights-300x202.jpg 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/10\/social-media-insights-768x517.jpg 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/10\/social-media-insights-272x182.jpg 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/10\/social-media-insights.jpg 1140w\" alt=\"Social media insights report\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/social-media-analytics-reports\/\">How to deliver Social Media Analytics Reports to clients or bosses<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/a23d59b015da0572ceff6c264a05e22e?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/a23d59b015da0572ceff6c264a05e22e?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Alex Duffy<\/span> | <span class=\"date\">December 10 2020<\/span><\/div><div class=\"excerpt\"><p>Social media analytics reports don\u2019t have to be complex. This guide is designed to help you structure your social reports for clients or bosses who may not be as social media savvy as you.<\/p><\/div><\/div><\/div><div class=\"article__item\"><div class=\"image\">\u00a0<\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/?p=3690\">What is a Good Engagement Rate on Instagram?<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Tim Hill<\/span> | <span class=\"date\">September 24 2020<\/span><\/div><div class=\"excerpt\"><p>Engagement Rates on Instagram are a hot topic. In fact I\u2019d say its probably one of the most common topics raised by marketers and influencers alike.<\/p><\/div><\/div><\/div><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/?p=5631\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/09\/best-digital-marketing-tools-1024x690.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/09\/best-digital-marketing-tools-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/09\/best-digital-marketing-tools-300x202.jpg 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/09\/best-digital-marketing-tools-768x517.jpg 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/09\/best-digital-marketing-tools-272x182.jpg 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/09\/best-digital-marketing-tools.jpg 1140w\" alt=\"17 Best Digital Marketing Tools\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/?p=5631\">17 Best Digital Marketing Tools in 2021<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Tim Hill<\/span> | <span class=\"date\">September 13 2020<\/span><\/div><div class=\"excerpt\"><p>At Social Status we\u2019re always on the lookout for new digital marketing tools to help improve our marketing processes and increase efficiency. With channel usage fragmenting and more media types constantly launched (hello Instagram Reels) it can be difficult to cover all bases with digital marketing.<\/p><\/div><\/div><\/div><div class=\"article__item\"><div class=\"image\"><a href=\"https:\/\/www.socialstatus.io\/best-digital-marketing-tools-2020\/\"><img class=\"attachment-large size-large wp-post-image\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/09\/best-digital-marketing-tools-1024x690.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/09\/best-digital-marketing-tools-1024x690.jpg 1024w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/09\/best-digital-marketing-tools-300x202.jpg 300w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/09\/best-digital-marketing-tools-768x517.jpg 768w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/09\/best-digital-marketing-tools-272x182.jpg 272w, https:\/\/www.socialstatus.io\/wp-content\/uploads\/2020\/09\/best-digital-marketing-tools.jpg 1140w\" alt=\"17 Best Digital Marketing Tools\" width=\"1024\" height=\"690\" \/><\/a><\/div><div class=\"details\"><div class=\"categories\"><a style=\"background-color: #1abc9c;\" href=\"\/insights\/social-strategy\/\">Social Strategy<\/a><\/div><h3><a href=\"https:\/\/www.socialstatus.io\/best-digital-marketing-tools-2020\/\">17 Best Digital Marketing Tools in 2020<\/a><\/h3><div class=\"meta\"><span class=\"author\"><img class=\"avatar avatar-32 photo\" src=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=32&d=mm&r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/bd3d9f63968b785c4712320f0dd49b9f?s=64&d=mm&r=g 2x\" alt=\"\" width=\"32\" height=\"32\" \/> By Tim Hill<\/span> |<\/div><div class=\"excerpt\"><p>At Social Status we\u2019re always on the lookout for new digital marketing tools to help improve our marketing processes and increase efficiency. With channel usage fragmenting and more media types constantly launched (hello Instagram Reels) it can be difficult to cover all bases with digital marketing.<\/p><\/div><\/div><\/div><\/div><div class=\"pagination\"><span class=\"page-numbers current\" aria-current=\"page\">1<\/span><br \/><a class=\"page-numbers\" href=\"https:\/\/www.socialstatus.io\/wp-admin\/post.php?paged=2\">2<\/a><br \/><a class=\"page-numbers\" href=\"https:\/\/www.socialstatus.io\/wp-admin\/post.php?paged=3\">3<\/a><br \/><a class=\"next page-numbers\" href=\"https:\/\/www.socialstatus.io\/wp-admin\/post.php?paged=2\">Next Page <i><\/i><\/a><\/div><\/div><\/div><div id=\"pg-358-3\" class=\"panel-grid panel-has-style\" data-style=\"{\"class\":\"homehero_mainrow\",\"background\":\"#0492fb\",\"background_display\":\"tile\",\"cell_class\":\"signup-section-home\",\"bottom_margin\":\"0px\",\"row_stretch\":\"full\"}\"><div class=\"homehero_mainrow siteorigin-panels-stretch panel-row-style panel-row-style-for-358-3\" data-stretch-type=\"full\"><div id=\"pgc-358-3-0\" class=\"panel-grid-cell\" data-weight=\"1\"><div class=\"signup-section-home panel-cell-style panel-cell-style-for-358-3-0\"><div id=\"panel-358-3-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"4\" data-style=\"{\"background_image_attachment\":false,\"background_display\":\"tile\"}\"><div class=\"so-widget-sow-editor so-widget-sow-editor-base\"><div class=\"siteorigin-widget-tinymce textwidget\"><h2 style=\"padding-bottom: 10px;\">Automate your social media reporting<\/h2><div class=\"signup-form-home\"><form action=\"https:\/\/app.socialstatus.io\/onboard\/login_redirect\"><input class=\"sfh-input\" name=\"email\" type=\"text\" placeholder=\"Enter your work email address\" \/><input name=\"ctaref\" type=\"hidden\" value=\"index\" \/><input name=\"landingref\" type=\"hidden\" value=\"%landing_ref%\" \/><input class=\"sfh-submit\" type=\"submit\" value=\"START FREE\" \/><\/form><p style=\"display: block; font-size: 18px; font-weight: 300; padding: 20px 0 0 0;\">No credit card required.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","_et_gb_content_width":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social media strategy tips, articles and resources | Social Status Insights<\/title>\n<meta name=\"description\" content=\"Articles about social media strategy, tips and resources for social media marketers and advertisers. 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