{"id":3113,"date":"2020-08-10T09:53:44","date_gmt":"2020-08-09T23:53:44","guid":{"rendered":"https:\/\/www.socialstatus.io\/?p=3113"},"modified":"2022-09-06T22:57:57","modified_gmt":"2022-09-06T12:57:57","slug":"social-media-evaluator","status":"publish","type":"post","link":"https:\/\/www.socialstatus.io\/social-media-evaluator\/","title":{"rendered":"The rise of the Social Media Evaluator"},"content":{"rendered":"

With the never-ending surge in digital advertising and social media marketing, there’s a new social media career which has grown in demand: the social media evaluator.<\/h3>\n

What is a social media evaluator?<\/h2>\n

A social media evaluator is a person tasked with assessing the performance of an organization’s organic and paid social media content.<\/strong> Their remit goes beyond just quantitative (data) insights but also seeks to assess the qualitative (creative) aspects of the organization’s social publishing.<\/p>\n

Companies like Appen Global<\/a> and Lionbridge<\/a> are actively recruiting for Social Media Evaluation roles in 2020:<\/p>\n

\"Lionbridge<\/p>\n

What does a social media evaluator do?<\/h2>\n

In the example above of Lionbridge’s UK job description for a social media evaluator, they’re specifically looking for people to review social media ads across 5 criteria:<\/p>\n

    \n
  1. Content:<\/strong> this relates to the quality of the image(s), headline, ad copy, ad description and call-to-action (CTA). Of course “quality” is subjective so what one person may rate\u00a0as high quality, another may rate as “low quality”. For this reason, companies hire multiple social media evaluators and take the average responses from their aggregate ratings<\/li>\n
  2. Appearance:<\/strong> this relates to how the ad looks in the News Feed or Stories Feed alongside organic posts. Does it stand out? Is it eye-catching? Does it motivate the user to want to tap the ad to find out more?<\/li>\n
  3. Relevance:<\/strong> is the ad relevant to the target audience? Does it use appropriate language, terminology and\/or slang? If people are depicted in the ad – do they adhere to the target demographic age, ethnicity and demographic profile?<\/li>\n
  4. Overall quality:<\/strong> based on all factors above, how does the ad rate overall?<\/li>\n
  5. Cultural relevance in Great Britain:<\/strong> since the Lionbridge\u00a0role is based in Great Britain and involves evaluating ads targeted within Great Britain, this criteria relates to how the ad creative resonates to local audiences. Of course, this can only be truly evaluated by local residents who understand the cultural dynamics across Great Britain.<\/li>\n<\/ol>\n

    Tools for social media evaluators<\/h2>\n

    There are several powerful social media tools that can help you if you’re planning to apply for a social media evaluator role. These tools give you the functionality to make your application stand out and help you impress your future employer. Tyler Tringas from Earnest Capital<\/a> says it best:<\/p>\n

    \n

    How to apply for a job and instantly be in the top 1% of candidates: do a small sample of the work you’re applying to do and share it.<\/p>\n

    \u2014 Tyler Tringas (@tylertringas) August 6, 2020<\/a><\/p><\/blockquote>\n