{"id":3015,"date":"2020-07-09T16:26:32","date_gmt":"2020-07-09T06:26:32","guid":{"rendered":"https:\/\/www.socialstatus.io\/?p=3015"},"modified":"2022-09-06T23:13:53","modified_gmt":"2022-09-06T13:13:53","slug":"socialpilot-review-social-media-management-tool","status":"publish","type":"post","link":"https:\/\/www.socialstatus.io\/socialpilot-review-social-media-management-tool\/","title":{"rendered":"SocialPilot Review: All in one social media management tool"},"content":{"rendered":"

Social media management tools are used by millions of users around the world\u00a0to streamline their social media workflow.<\/h3>\n

Some of the biggest names in this space include\u00a0Hootsuite<\/a> and Sprout Social<\/a>,\u00a0both of which are used by many Social Status users to plan content, schedule social posts and manage multiple social media accounts in one place.\u00a0But recently we’ve been hearing about another social publishing tool gaining more and more traction:\u00a0SocialPilot<\/a>. So we decided to see what all the fuss was about and give it a trial run for ourselves. Needless to say, we were initially impressed with its pricing model. Comparing plans,\u00a0its several times more cost-effective than Hootsuite and Sprout. Furthermore, SocialPilot is feature-packed with integrations into\u00a0Facebook, Instagram, Twitter, LinkedIn, Pinterest, Tumblr, VK and Google My Business. There’s functionality for boosting posts, message management, bulk scheduling, content curation and even analytics too. In this review, we’ll focus on a handful of features we thought were really useful and that set SocialPilot apart from other tools.<\/p>\n

\"SocialPilot\"<\/p>\n

Scheduling functionality<\/h2>\n

Setting up the account was a breeze and we were up and running in no time after connecting our Facebook and Instagram accounts. SocialPilot has a\u00a0really comprehensive Getting Started guide<\/a> which runs through all the platform features in one place. We connected our Facebook page<\/a>, Instagram profile<\/a> and created a new “Social Status” group. This grouping functionality is great for agencies who need to organize their social accounts across lots of clients. SocialPilot also enables agencies to invite their clients to collaborate on their specific group and manage content approvals.<\/p>\n

\"SocialPilot<\/p>\n

When it comes to the actual content scheduler, SocialPilot offers a full-featured composer which supports rich media (images, video and GIFs) and native Facebook functions such as organic audience targeting and location tagging. This is really handy for brands with global fans on just one Facebook. They can publish country-specific content relevant to location-based audiences.<\/p>\n

In the screenshot below you can see we’ve composed a Facebook post and used the audience targeting feature to organically target Australian users\u00a0in the Facebook News Feed:<\/p>\n

\"SocialPilot<\/p>\n

Canva integration<\/h2>\n

On the composer toolbar, you’ll notice a really unique integration with Canva<\/a>, which enables you to quickly launch the tool in an overlay modal window and create images directly in Canva. Once you’re done, you can click “Publish” in the top right and the image automatically embeds into your draft post in SocialPilot’s composer:<\/p>\n

\"SocialPilot<\/p>\n

Coming up with interesting visuals and eye-catching content is often the hardest part about social publishing and we think this Canva integration makes it simple and quick to create visually captivating content for all your social channels.<\/p>\n

When it comes to the actual scheduling part, SocialPilot offers a unique set of options:<\/p>\n