{"id":2071,"date":"2017-09-22T14:28:53","date_gmt":"2017-09-22T04:28:53","guid":{"rendered":"https:\/\/www.socialstatus.io\/?p=2071"},"modified":"2022-09-07T22:42:38","modified_gmt":"2022-09-07T12:42:38","slug":"2017-feature-rollout-timeline-pinterest-busy-year","status":"publish","type":"post","link":"https:\/\/www.socialstatus.io\/2017-feature-rollout-timeline-pinterest-busy-year\/","title":{"rendered":"A 2017 Timeline of Pinterest&#8217;s Feature Rollout &#8211; It&#8217;s Been A Busy Year!"},"content":{"rendered":"<h3>Pinterest hit 200 million active monthly users this month, a figure up 25% from little under a year ago.<\/h3>\n<blockquote><p>Much of our recent growth comes from international markets, where word is spreading fast about Pinterest&#8217;s unique blend of utility and inspiration. For example, we&#8217;ve seen 3x year over year growth in Germany and Brazil and 2x year over year growth in France and Japan &#8211; Pinterest<strong>\u00a0<\/strong><\/p><\/blockquote>\n<div id=\"attachment_2073\" style=\"width: 627px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2073\" class=\" wp-image-2073\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/200-Million-Users-on-Pinterest-300x200.png\" alt=\"Image Courtesy Pinterest\" width=\"617\" height=\"411\" \/><p id=\"caption-attachment-2073\" class=\"wp-caption-text\">Image Courtesy Pinterest<\/p><\/div>\n<p>With a steady influx of new engaged and active users to the platform coming from\u00a0international markets, Pinterest has had a busy year ensuring that their product offering stays unique, pushing for visual search functionalities as its core product.<\/p>\n<p>And securing $150 million in a new round of funding this year\u00a0at a $12.3b valuation has ensured that their primary focus has been on just that.<\/p>\n<p>Let&#8217;s take a look at some of the new bells and whistles Pinterest has rolled out over this past year.<\/p>\n<h4>Interesting Ideas, Shop The Look &amp; Lens(Beta) &#8211; February 2017<\/h4>\n<p><strong>Interesting Ideas<\/strong><\/p>\n<p>This feature saw Pinterest introduce the &#8216;Ideas&#8217; circle on the bottom right hand of all images.\u00a0Clicking this circle unlocks other related and interesting pins, inline, instantly reshaping your feed around things that interest you.<\/p>\n<p><center><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/3o7aD7YawAACjUcORy\" width=\"480\" height=\"320\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<\/center><\/p>\n<p style=\"text-align: left;\"><strong> Shop The Look\u00a0<\/strong><\/p>\n<p>The &#8216;Shop The Look&#8217; feature is an extension from the 2015 feature that allowed users to pinpoint different items inside of a Pin.<\/p>\n<p>This feature introduced the ability for users to tap on the circles (as shown below) and track down and purchase products all inside of the Pinterest platform.<\/p>\n<p><center><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/l1J9vUkMyrJ0ucvCg\" width=\"480\" height=\"324\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<\/center><\/p>\n<p><strong>Lens (Beta)<\/strong><\/p>\n<p>This was the first time Pinterest had announced its &#8220;experimental technology&#8221; as a beta to users.<\/p>\n<p>Rather than using text to search, this feature allowed users to use their cameras inside of Pinterest to search for things that interested them.<\/p>\n<blockquote><p>Just point lens at a pair of shoes, then tap to see related styles or even ideas for what else to wear them with. Or try it on a table to find similar designs, and even other furniture from the same era. You can also use Lens with food. Just point it at broccoli or a pomegranate to see what recipes come up.<\/p>\n<\/blockquote>\n<p><center><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/l378flK1JSDoIVdFC\" width=\"480\" height=\"320\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<\/center><\/p>\n<h4><\/h4>\n<h4>Ditching the\u00a0&#8216;Like&#8217; Button for the &#8216;Save&#8217; Button\u00a0&#8211; April\u00a02017<\/h4>\n<p>Pinterest finally decided to ditch the &#8216;Like&#8217; button, realising that their users were confused often left asking &#8220;but what&#8217;s the difference between the Save and Like button?&#8221;<\/p>\n<p><img class=\"wp-image-2084 aligncenter\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/IMG_1955-169x300.png\" alt=\"IMG_1955\" width=\"308\" height=\"547\" \/><\/p>\n<p>They assured their users that they wouldn&#8217;t trash all of the pins they had previously liked, moving them to a new board in their collections called &#8216;Your Pinterest Likes&#8217;.<\/p>\n<p>Pinterest&#8217;s chief motivation for doing this was to gain insight into how they could better curate content for users based on their &#8216;Saved&#8217; pins.<\/p>\n<h4>Recipe Filters\u00a0&#8211; May 2017<\/h4>\n<p><img class=\" wp-image-2090 aligncenter\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/Screen-Shot-2017-09-22-at-1.34.32-pm-300x199.jpg\" alt=\"Pinterest Food Filters\" width=\"534\" height=\"354\" \/><\/p>\n<p>Pinterest has always been a place where it&#8217;s users went to for recipe inspiration, and with this knowledge, Pinterest launched it&#8217;s &#8216;Food Filters&#8217; in May.<\/p>\n<p>The filters allowed users to search for specific recipes and filter them based on dietary requirements, time to cook, ingredients etc.<\/p>\n<h4>Lens Gets a Makeover\u00a0&#8211; June 2017<\/h4>\n<p><img class=\" wp-image-2092 aligncenter\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/Screen-Shot-2017-09-22-at-1.44.55-pm-300x200.jpg\" alt=\"Lens UI - Pinterest\" width=\"546\" height=\"364\" \/><\/p>\n<p>Pinterest announced in June that they had doubled the amount of categories that Lens had been trained to recognise from Fashion, to Home Decor to Food.<\/p>\n<p>The Beta testing\u00a0showed Pinterest that users liked to wait until later in the day to Lens photos, not always wanting to do it in that very moment.<\/p>\n<p>As a result, Pinterest made it possible to view your camera roll while inside the Lens camera, also adding pinch to zoom and new focus features for a better user experience.<\/p>\n<h4>Search and Lens Move Front &amp; Centre &amp; Updates to the Home Feed Algorithm &#8211; July 2017<\/h4>\n<p><strong>Search Bar &amp; Lens Move to Home Feed<\/strong><\/p>\n<blockquote><p>Thanks to our visual discovery features, monthly visual searches have increased nearly 60% over last year. And our search returns 20 percent more Pins, with nearly four billion ideas getting served up each and every day &#8211; Pinterest<\/p><\/blockquote>\n<p>Becoming an increasingly popular feature with users, Pinterest decided to move the Lens and search bar to the home feed &#8211; the search bar had previously been accessed by navigating to the &#8216;Explore Tab&#8217;.<\/p>\n<p><img class=\" wp-image-2095 aligncenter\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/IMG_1956-169x300.png\" alt=\"IMG_1956\" width=\"298\" height=\"529\" \/><\/p>\n<p><strong>Updated Home Feed Algorithm\u00a0<\/strong><\/p>\n<p>Due to the amount of new &#8216;live&#8217; information being provided from Pinterest&#8217;s &#8216;Lens&#8217; feature, Pinterest worked behind the scenes to make changes to what Pins appear on our Home Feed.<\/p>\n<p>The changes meant that the Home Feed would instantly update based on Lens searches and Saved pins. Pinterest also stated that they had worked to &#8220;zap repeated Pins&#8221; saying that they had managed to eliminate almost every exact duplicate to make the Pinterest experience &#8220;easier to find what you&#8217;re looking for&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest have invested heavily in the platform&#8217;s visual search capabilities &#8211; and it&#8217;s paying off, as they hit 200 million active monthly users as of this month <\/p>\n","protected":false},"author":7,"featured_media":10142,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[8],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A 2017 Timeline of Pinterest&#039;s Feature Rollout - It&#039;s Been A Busy Year! - Social Status<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialstatus.io\/2017-feature-rollout-timeline-pinterest-busy-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A 2017 Timeline of Pinterest&#039;s Feature Rollout - It&#039;s Been A Busy Year! - Social Status\" \/>\n<meta property=\"og:description\" content=\"Pinterest have invested heavily in the platform&#039;s visual search capabilities - and it&#039;s paying off, as they hit 200 million active monthly users as of this month\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.socialstatus.io\/2017-feature-rollout-timeline-pinterest-busy-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Status\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-22T04:28:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-07T12:42:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2017\/09\/Pinterest-2017-Header-Image-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"teaganharbridge\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"teaganharbridge\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.socialstatus.io\/2017-feature-rollout-timeline-pinterest-busy-year\/\",\"url\":\"https:\/\/www.socialstatus.io\/2017-feature-rollout-timeline-pinterest-busy-year\/\",\"name\":\"A 2017 Timeline of Pinterest's Feature Rollout - It's Been A Busy Year! - Social Status\",\"isPartOf\":{\"@id\":\"http:\/\/3.26.50.252\/#website\"},\"datePublished\":\"2017-09-22T04:28:53+00:00\",\"dateModified\":\"2022-09-07T12:42:38+00:00\",\"author\":{\"@id\":\"http:\/\/3.26.50.252\/#\/schema\/person\/8b9e605e69ba326f13311d2fda5b5314\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.socialstatus.io\/2017-feature-rollout-timeline-pinterest-busy-year\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.socialstatus.io\/2017-feature-rollout-timeline-pinterest-busy-year\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.socialstatus.io\/2017-feature-rollout-timeline-pinterest-busy-year\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.socialstatus.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A 2017 Timeline of Pinterest&#8217;s Feature Rollout &#8211; It&#8217;s Been A Busy Year!\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/3.26.50.252\/#website\",\"url\":\"http:\/\/3.26.50.252\/\",\"name\":\"Social Status\",\"description\":\"Automate your social media reporting\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/3.26.50.252\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/3.26.50.252\/#\/schema\/person\/8b9e605e69ba326f13311d2fda5b5314\",\"name\":\"teaganharbridge\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"http:\/\/3.26.50.252\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2e907cc8c079d4eaf716da0d90a8b2dd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2e907cc8c079d4eaf716da0d90a8b2dd?s=96&d=mm&r=g\",\"caption\":\"teaganharbridge\"},\"url\":\"https:\/\/www.socialstatus.io\/author\/teaganharbridge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A 2017 Timeline of Pinterest's Feature Rollout - It's Been A Busy Year! - Social Status","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.socialstatus.io\/2017-feature-rollout-timeline-pinterest-busy-year\/","og_locale":"en_US","og_type":"article","og_title":"A 2017 Timeline of Pinterest's Feature Rollout - It's Been A Busy Year! - Social Status","og_description":"Pinterest have invested heavily in the platform's visual search capabilities - and it's paying off, as they hit 200 million active monthly users as of this month","og_url":"https:\/\/www.socialstatus.io\/2017-feature-rollout-timeline-pinterest-busy-year\/","og_site_name":"Social Status","article_published_time":"2017-09-22T04:28:53+00:00","article_modified_time":"2022-09-07T12:42:38+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2017\/09\/Pinterest-2017-Header-Image-1.jpg","type":"image\/jpeg"}],"author":"teaganharbridge","twitter_card":"summary_large_image","twitter_misc":{"Written by":"teaganharbridge","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.socialstatus.io\/2017-feature-rollout-timeline-pinterest-busy-year\/","url":"https:\/\/www.socialstatus.io\/2017-feature-rollout-timeline-pinterest-busy-year\/","name":"A 2017 Timeline of Pinterest's Feature Rollout - It's Been A Busy Year! - Social Status","isPartOf":{"@id":"http:\/\/3.26.50.252\/#website"},"datePublished":"2017-09-22T04:28:53+00:00","dateModified":"2022-09-07T12:42:38+00:00","author":{"@id":"http:\/\/3.26.50.252\/#\/schema\/person\/8b9e605e69ba326f13311d2fda5b5314"},"breadcrumb":{"@id":"https:\/\/www.socialstatus.io\/2017-feature-rollout-timeline-pinterest-busy-year\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.socialstatus.io\/2017-feature-rollout-timeline-pinterest-busy-year\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.socialstatus.io\/2017-feature-rollout-timeline-pinterest-busy-year\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.socialstatus.io\/"},{"@type":"ListItem","position":2,"name":"A 2017 Timeline of Pinterest&#8217;s Feature Rollout &#8211; It&#8217;s Been A Busy Year!"}]},{"@type":"WebSite","@id":"http:\/\/3.26.50.252\/#website","url":"http:\/\/3.26.50.252\/","name":"Social Status","description":"Automate your social media reporting","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/3.26.50.252\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-AU"},{"@type":"Person","@id":"http:\/\/3.26.50.252\/#\/schema\/person\/8b9e605e69ba326f13311d2fda5b5314","name":"teaganharbridge","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"http:\/\/3.26.50.252\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2e907cc8c079d4eaf716da0d90a8b2dd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2e907cc8c079d4eaf716da0d90a8b2dd?s=96&d=mm&r=g","caption":"teaganharbridge"},"url":"https:\/\/www.socialstatus.io\/author\/teaganharbridge\/"}]}},"yoast_meta":{"yoast_wpseo_title":"","yoast_wpseo_metadesc":"","yoast_wpseo_canonical":""},"_links":{"self":[{"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/posts\/2071"}],"collection":[{"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/comments?post=2071"}],"version-history":[{"count":1,"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/posts\/2071\/revisions"}],"predecessor-version":[{"id":10148,"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/posts\/2071\/revisions\/10148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/media\/10142"}],"wp:attachment":[{"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/media?parent=2071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/categories?post=2071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialstatus.io\/wp-json\/wp\/v2\/tags?post=2071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}