{"id":1732,"date":"2017-06-29T16:07:20","date_gmt":"2017-06-29T06:07:20","guid":{"rendered":"https:\/\/www.socialstatus.io\/?p=1732"},"modified":"2022-09-07T23:02:35","modified_gmt":"2022-09-07T13:02:35","slug":"snapchat-launches-snap-maps-establishes-major-opportunities-geolocation-marketing","status":"publish","type":"post","link":"https:\/\/www.socialstatus.io\/snapchat-launches-snap-maps-establishes-major-opportunities-geolocation-marketing\/","title":{"rendered":"Snapchat&#8217;s &#8216;Snap Map&#8217; Poses Major Geolocation Marketing Opportunities"},"content":{"rendered":"<p>Snapchat are leading the way in geolocation marketing, with the introduction of their new &#8216;Snap Map&#8217; feature.<\/p>\n<p>The launch of the new feature which allows users to see where their Snapchat friends are on a map, comes after the acquisition of the French social location platform, Zenly.<\/p>\n<p>The new update is intended to bring people closer together, by keeping users informed of their friends locations and whether they are at public events near them.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bvl82FfnUvw?rel=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>How does it work?<\/p>\n<p>Users are able to view the map by pinching the screen in the in-app camera. The interactive map then appears, showing their friends locations via their Bitmoji&#8217;s and allows users to view their stories.<\/p>\n<p>The new feature comes just a month after the launch of Instagram&#8217;s &#8216;Location Stories&#8217; &#8211; the difference; the nature of Snapchat community groups.<\/p>\n<p>With roughly 60% of the interactions on Snapchat between close friends (Sparkler), the new feature reflects a certain level of intimacy and mimicability of &#8220;real life&#8221; friendship in an augmented fashion.<\/p>\n<p>While many have found\u00a0it difficult to look past the flurry of security and privacy concerns, the new update establishes major advertising opportunities for the future.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/W8GPIDjqsj2MM\" width=\"480\" height=\"313\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h5 style=\"text-align: left;\">Geolocation Marketing<\/h5>\n<p>Based on Snapchat&#8217;s inability to successfully monetise the platform, teamed with the low Average Revenue Per User (averaging at $1.05), we can assume Snapchat will be looking at developing this update for advertisers.<\/p>\n<p>Although Snapchat are yet to monetise the new update, the potential for targeted advertising based on location and event advertising is exciting.<\/p>\n<p>Snapchat users could potentially be walking past a clothing store, that Snapchat knows the user may be interested in &#8211; Snap Map could potentially roll out an advertisement for that store, with a discount code for Snapchat users.<\/p>\n<p>Alternatively, a major sporting event may be taking place close to a Snapchat area who may be interested in that particular sport &#8211; Snap Map could roll out an advertisement for that event with a link to purchase tickets.<\/p>\n<p>This may just be the feature Snapchat needs to well and truly establish itself from Instagram once and for all.<\/p>\n<p>Watch this space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat&#8217;s new &#8216;Snap Map&#8217; feature could be the successful solution for monetising the platform they&#8217;ve been looking for <\/p>\n","protected":false},"author":7,"featured_media":10194,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[8],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Snapchat&#039;s &#039;Snap Map&#039; Poses Major Geolocation Marketing Opportunities - Social Status<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialstatus.io\/snapchat-launches-snap-maps-establishes-major-opportunities-geolocation-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat&#039;s &#039;Snap Map&#039; Poses Major Geolocation Marketing Opportunities - Social Status\" \/>\n<meta property=\"og:description\" content=\"Snapchat&#039;s new &#039;Snap Map&#039; feature could be the successful solution for monetising the platform they&#039;ve been looking for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.socialstatus.io\/snapchat-launches-snap-maps-establishes-major-opportunities-geolocation-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Status\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-29T06:07:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-07T13:02:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2017\/06\/Snap-Maps-Feature-Image-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"teaganharbridge\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"teaganharbridge\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.socialstatus.io\/snapchat-launches-snap-maps-establishes-major-opportunities-geolocation-marketing\/\",\"url\":\"https:\/\/www.socialstatus.io\/snapchat-launches-snap-maps-establishes-major-opportunities-geolocation-marketing\/\",\"name\":\"Snapchat's 'Snap Map' Poses Major Geolocation Marketing Opportunities - Social Status\",\"isPartOf\":{\"@id\":\"http:\/\/3.26.50.252\/#website\"},\"datePublished\":\"2017-06-29T06:07:20+00:00\",\"dateModified\":\"2022-09-07T13:02:35+00:00\",\"author\":{\"@id\":\"http:\/\/3.26.50.252\/#\/schema\/person\/8b9e605e69ba326f13311d2fda5b5314\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.socialstatus.io\/snapchat-launches-snap-maps-establishes-major-opportunities-geolocation-marketing\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.socialstatus.io\/snapchat-launches-snap-maps-establishes-major-opportunities-geolocation-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.socialstatus.io\/snapchat-launches-snap-maps-establishes-major-opportunities-geolocation-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.socialstatus.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Snapchat&#8217;s &#8216;Snap Map&#8217; 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