{"id":1702,"date":"2017-06-22T10:42:35","date_gmt":"2017-06-22T00:42:35","guid":{"rendered":"https:\/\/www.socialstatus.io\/?p=1702"},"modified":"2022-09-07T23:05:13","modified_gmt":"2022-09-07T13:05:13","slug":"gio-real-winner-state-origin","status":"publish","type":"post","link":"https:\/\/www.socialstatus.io\/gio-real-winner-state-origin\/","title":{"rendered":"GIO Is the Real Winner of The State of Origin"},"content":{"rendered":"<h5>With over 4 million people tuning in to watch Origin Game 1, it is no wonder corporate sponsors put aside huge wads of cash for sporting sponsorship every year.<\/h5>\n<p>However, the proliferation of social media has perhaps been the biggest game changer for sporting sponsorship in recent years. Sponsors are not only given a platform to communicate directly with their customers, they are also given an excuse to communicate with them, engaging with them in a cultural rather than corporate way.<\/p>\n<h5>How many sponsors can you count in this video?<\/h5>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FStateOfOriginOfficial%2Fvideos%2F1551338101552796%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>&#8220;Before sport consumption was unilateral: allowing spectators just admiring &#8220;the show&#8221; without any further engagement. Social media introduced interactive character to the global sport participation&#8221;<\/em> &#8211; <a href=\"https:\/\/blog.optimy.com\/social-media-biggest-game-changers-sponsorship\/\">Optimy.\u00a0<\/a><\/p>\n<p>Social media has also changed the way Sponsor&#8217;s are able to directly assess the effectiveness of their sponsorship with specific partners.<\/p>\n<h6><a href=\"https:\/\/app.bitly.com\/Bdat7YaZVLN\/bitlinks\/2tvme0Q\">Sign up for the Social Media ROI: Best Practice 2017 Masterclass Webinar\u00a0<\/a><\/h6>\n<h5>We analysed the Facebook pages of 28 Origin Sponsors, looking at over 896 posts and 206, 890 interactions and here is what we found.<\/h5>\n<p>Of the top 10 Most Engaging Sponsor Posts, 3 of the top 5 posts directly referred to the State of Origin\/State of Origin Players.\u00a0Across all Sponsor Posts, we could see that posts that identified with the NSW Blues, earned higher rates of engagement than posts that mentioned the QLD Maroons.<\/p>\n<p>Taking out the top spot, for the Most Engaging Post was\u00a0<a href=\"https:\/\/www.facebook.com\/GIOInsurance\/\">GIO Insurance<\/a>\u00a0with an Engagement Rate of 25.06% compared to the competitor ER Average of 1.25% and a 2,380 total interactions!<\/p>\n<p><img class=\"wp-image-1703 aligncenter\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/Screen-Shot-2017-06-22-at-9.52.54-am.png\" alt=\"Screen Shot 2017-06-22 at 9.52.54 am\" width=\"418\" height=\"496\" \/><\/p>\n<p>Not only did GIO Insurance have the Most Engaging Post for any Origin Sponsor, they also had the most overall Page Engagement, with an ER of 11.07% compared to the competitor average of 1.25%.<\/p>\n<p><img class=\"wp-image-1707 aligncenter\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/Screen-Shot-2017-06-22-at-10.27.49-am.png\" alt=\"Screen Shot 2017-06-22 at 10.27.49 am\" width=\"638\" height=\"402\" \/><\/p>\n<p>GIO also saw higher levels of growth, with a Growth Rate of 3.05% compared to the competitor average of 2.53%.<\/p>\n<p>The potential social media plays in sponsorship has great potential. The platform&#8217;s ability to allow sponsors to communicate bilaterally with consumers, can lead to greater brand affinity, loyalty and engagement &#8211; as we can see with GIO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Maroons may have won on the field against the Blues last night, but the real winners were the sponsors. <\/p>\n","protected":false},"author":7,"featured_media":10203,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GIO Is the Real Winner of The State of Origin - Social Status<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialstatus.io\/gio-real-winner-state-origin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GIO Is the Real Winner of The State of Origin - 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