![\"4-Mobile-Shifts\"](\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/4-Mobile-Shifts.jpg\")
Source: Facebook<\/p><\/div>\n
1. CONSUMPTION IS NO LONGER LINEAR<\/h6>\n\n- it’s customisable (3\/4 mobile users choose to customise their home screen with apps of their choosing)<\/li>\n
- it’s frequent – our phones are very rarely out of hands reach<\/li>\n
- it’s fast – people can look at and process content faster on a mobile device than on a desktop (able to recall content after only seeing it for a quarter of a second)<\/li>\n
- mobile content is consumed wherever, whenever and in whatever order a person wants, rather than traditional content which is consumed from beginning to end<\/li>\n<\/ul>\n
2. IT’S VISUAL<\/h6>\n\n- the proliferation of cameras on phones means it has never been easier to communicate using photos and videos<\/li>\n
- 3\/5 most used apps in the US are photo, video and visual-first<\/li>\n
- May 2016 – Nov 2016, the number of people going ‘live’ globally grew X4<\/li>\n<\/ul>\n
<\/h6>\n3. IT’S BIOMETRICALLY DIFFERENT THAN OTHER DEVICES<\/h6>\n\n- “The physical difference of where content is consumed leads to a different viewing experience, and can trigger different cognitive reactions to the same piece of content” – Facebook<\/li>\n
- Studies found that although TV has an objective size advantage over a mobile phone, the fact that phones are viewed at a close range means the perceived size is similar (Sales Brain Commissioned Study)<\/li>\n
- People have a stronger emotional reaction and a higher level of cognitive engagement when watching content on their phones while people showed signs of distraction while watching TV (Sales Brain Commissioned Study)<\/li>\n
- In regards to the sequence of mediums that people are exposed to during campaigns, priming using mobile instead of TV has a stronger impact (Neuro Insights Commissioned Study)<\/li>\n<\/ul>\n
4. IT’S DIFFERENT ACROSS ENVIRONMENTS<\/h6>\n\n- People’s intention for using a platform influence how they perceive and evaluate the content they see there<\/li>\n
- People in Australia, Brazil, France, Germany, Japan, the UK and the US, open Facebook to satisfy their need for connection and gain recognition (Facebook Survey)<\/li>\n
- People turned to Instagram to relax and discover new content<\/li>\n
- Placing an ad on Instagram elevates the adds perceived aesthetic value (Facebook Survey)<\/li>\n<\/ul>\n
<\/h5>\n5 Mobile-Driven Implications of Marketing<\/span><\/h5>\n![\"Difficulties-in-Mobile-Content-Marketing\"](\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/Difficulties-in-Mobile-Content-Marketing.jpg\")
Source: Facebook<\/p><\/div>\n
<\/h6>\n<\/h6>\n<\/h6>\n1. CONNECTING TO PEOPLE<\/h6>\n\n- Identify and get to know your target audience<\/li>\n
- Specify a hypothesis about the audience<\/li>\n
- Use data to prove or disprove the hypothesis<\/li>\n<\/ul>\n
2. RE-IMAGINING STORY TELLING<\/h6>\n\n- Lab Metrics study was conducted in Asia, Europe and North America to better understand how Facebook creative is impacted by different branding and messaging tactics<\/li>\n
- North America Results: ads that delivered the key message within the first 10 seconds correlated with stronger message recall<\/li>\n
- Europe Results: ads that delivered the main message sooner correlated with longer views.<\/li>\n
- Branding also played a role in the effectiveness of the ad, with early branding appearing in the first 3 seconds of the video, tending to have a higher message recall<\/li>\n
- Including branding early helps to mitigate the amount of dropoff<\/li>\n
- Choose stories over seconds – shorter videos force advertisers to have messaging and branding early on in their ad, leading to more people seeing that message<\/li>\n<\/ul>\n
3. OPTIMISE FOR VISUAL CUES<\/h6>\n\n- New brand display ads benefitted from using a combination of text and imagery whereas established brands could use more imagery to generate memory activation (Neilson Commissioned Study)<\/li>\n
- Taking advantage of mobile screens created more recognition for brands as well as easier recognition for viewers<\/li>\n
- Square and vertical assets take the most advantage for pixels on the screen and are more immersive formats that can help add more attention to your feed<\/li>\n<\/ul>\n
4. MIX AND MATCH YOUR ASSETS<\/h6>\n
2. IT’S VISUAL<\/h6>\n\n- the proliferation of cameras on phones means it has never been easier to communicate using photos and videos<\/li>\n
- 3\/5 most used apps in the US are photo, video and visual-first<\/li>\n
- May 2016 – Nov 2016, the number of people going ‘live’ globally grew X4<\/li>\n<\/ul>\n
<\/h6>\n3. IT’S BIOMETRICALLY DIFFERENT THAN OTHER DEVICES<\/h6>\n\n- “The physical difference of where content is consumed leads to a different viewing experience, and can trigger different cognitive reactions to the same piece of content” – Facebook<\/li>\n
- Studies found that although TV has an objective size advantage over a mobile phone, the fact that phones are viewed at a close range means the perceived size is similar (Sales Brain Commissioned Study)<\/li>\n
- People have a stronger emotional reaction and a higher level of cognitive engagement when watching content on their phones while people showed signs of distraction while watching TV (Sales Brain Commissioned Study)<\/li>\n
- In regards to the sequence of mediums that people are exposed to during campaigns, priming using mobile instead of TV has a stronger impact (Neuro Insights Commissioned Study)<\/li>\n<\/ul>\n
4. IT’S DIFFERENT ACROSS ENVIRONMENTS<\/h6>\n\n- People’s intention for using a platform influence how they perceive and evaluate the content they see there<\/li>\n
- People in Australia, Brazil, France, Germany, Japan, the UK and the US, open Facebook to satisfy their need for connection and gain recognition (Facebook Survey)<\/li>\n
- People turned to Instagram to relax and discover new content<\/li>\n
- Placing an ad on Instagram elevates the adds perceived aesthetic value (Facebook Survey)<\/li>\n<\/ul>\n
<\/h5>\n5 Mobile-Driven Implications of Marketing<\/span><\/h5>\nSource: Facebook<\/p><\/div>\n
<\/h6>\n<\/h6>\n<\/h6>\n1. CONNECTING TO PEOPLE<\/h6>\n\n- Identify and get to know your target audience<\/li>\n
- Specify a hypothesis about the audience<\/li>\n
- Use data to prove or disprove the hypothesis<\/li>\n<\/ul>\n
2. RE-IMAGINING STORY TELLING<\/h6>\n\n- Lab Metrics study was conducted in Asia, Europe and North America to better understand how Facebook creative is impacted by different branding and messaging tactics<\/li>\n
- North America Results: ads that delivered the key message within the first 10 seconds correlated with stronger message recall<\/li>\n
- Europe Results: ads that delivered the main message sooner correlated with longer views.<\/li>\n
- Branding also played a role in the effectiveness of the ad, with early branding appearing in the first 3 seconds of the video, tending to have a higher message recall<\/li>\n
- Including branding early helps to mitigate the amount of dropoff<\/li>\n
- Choose stories over seconds – shorter videos force advertisers to have messaging and branding early on in their ad, leading to more people seeing that message<\/li>\n<\/ul>\n
3. OPTIMISE FOR VISUAL CUES<\/h6>\n\n- New brand display ads benefitted from using a combination of text and imagery whereas established brands could use more imagery to generate memory activation (Neilson Commissioned Study)<\/li>\n
- Taking advantage of mobile screens created more recognition for brands as well as easier recognition for viewers<\/li>\n
- Square and vertical assets take the most advantage for pixels on the screen and are more immersive formats that can help add more attention to your feed<\/li>\n<\/ul>\n
4. MIX AND MATCH YOUR ASSETS<\/h6>\n
<\/h6>\n3. IT’S BIOMETRICALLY DIFFERENT THAN OTHER DEVICES<\/h6>\n\n- “The physical difference of where content is consumed leads to a different viewing experience, and can trigger different cognitive reactions to the same piece of content” – Facebook<\/li>\n
- Studies found that although TV has an objective size advantage over a mobile phone, the fact that phones are viewed at a close range means the perceived size is similar (Sales Brain Commissioned Study)<\/li>\n
- People have a stronger emotional reaction and a higher level of cognitive engagement when watching content on their phones while people showed signs of distraction while watching TV (Sales Brain Commissioned Study)<\/li>\n
- In regards to the sequence of mediums that people are exposed to during campaigns, priming using mobile instead of TV has a stronger impact (Neuro Insights Commissioned Study)<\/li>\n<\/ul>\n
4. IT’S DIFFERENT ACROSS ENVIRONMENTS<\/h6>\n\n- People’s intention for using a platform influence how they perceive and evaluate the content they see there<\/li>\n
- People in Australia, Brazil, France, Germany, Japan, the UK and the US, open Facebook to satisfy their need for connection and gain recognition (Facebook Survey)<\/li>\n
- People turned to Instagram to relax and discover new content<\/li>\n
- Placing an ad on Instagram elevates the adds perceived aesthetic value (Facebook Survey)<\/li>\n<\/ul>\n
<\/h5>\n5 Mobile-Driven Implications of Marketing<\/span><\/h5>\nSource: Facebook<\/p><\/div>\n
<\/h6>\n<\/h6>\n<\/h6>\n1. CONNECTING TO PEOPLE<\/h6>\n\n- Identify and get to know your target audience<\/li>\n
- Specify a hypothesis about the audience<\/li>\n
- Use data to prove or disprove the hypothesis<\/li>\n<\/ul>\n
2. RE-IMAGINING STORY TELLING<\/h6>\n\n- Lab Metrics study was conducted in Asia, Europe and North America to better understand how Facebook creative is impacted by different branding and messaging tactics<\/li>\n
- North America Results: ads that delivered the key message within the first 10 seconds correlated with stronger message recall<\/li>\n
- Europe Results: ads that delivered the main message sooner correlated with longer views.<\/li>\n
- Branding also played a role in the effectiveness of the ad, with early branding appearing in the first 3 seconds of the video, tending to have a higher message recall<\/li>\n
- Including branding early helps to mitigate the amount of dropoff<\/li>\n
- Choose stories over seconds – shorter videos force advertisers to have messaging and branding early on in their ad, leading to more people seeing that message<\/li>\n<\/ul>\n
3. OPTIMISE FOR VISUAL CUES<\/h6>\n\n- New brand display ads benefitted from using a combination of text and imagery whereas established brands could use more imagery to generate memory activation (Neilson Commissioned Study)<\/li>\n
- Taking advantage of mobile screens created more recognition for brands as well as easier recognition for viewers<\/li>\n
- Square and vertical assets take the most advantage for pixels on the screen and are more immersive formats that can help add more attention to your feed<\/li>\n<\/ul>\n
4. MIX AND MATCH YOUR ASSETS<\/h6>\n
- \n
- “The physical difference of where content is consumed leads to a different viewing experience, and can trigger different cognitive reactions to the same piece of content” – Facebook<\/li>\n
- Studies found that although TV has an objective size advantage over a mobile phone, the fact that phones are viewed at a close range means the perceived size is similar (Sales Brain Commissioned Study)<\/li>\n
- People have a stronger emotional reaction and a higher level of cognitive engagement when watching content on their phones while people showed signs of distraction while watching TV (Sales Brain Commissioned Study)<\/li>\n
- In regards to the sequence of mediums that people are exposed to during campaigns, priming using mobile instead of TV has a stronger impact (Neuro Insights Commissioned Study)<\/li>\n<\/ul>\n
4. IT’S DIFFERENT ACROSS ENVIRONMENTS<\/h6>\n
- \n
- People’s intention for using a platform influence how they perceive and evaluate the content they see there<\/li>\n
- People in Australia, Brazil, France, Germany, Japan, the UK and the US, open Facebook to satisfy their need for connection and gain recognition (Facebook Survey)<\/li>\n
- People turned to Instagram to relax and discover new content<\/li>\n
- Placing an ad on Instagram elevates the adds perceived aesthetic value (Facebook Survey)<\/li>\n<\/ul>\n
<\/h5>\n
5 Mobile-Driven Implications of Marketing<\/span><\/h5>\n
Source: Facebook<\/p><\/div>\n
<\/h6>\n
<\/h6>\n
<\/h6>\n
1. CONNECTING TO PEOPLE<\/h6>\n
- \n
- Identify and get to know your target audience<\/li>\n
- Specify a hypothesis about the audience<\/li>\n
- Use data to prove or disprove the hypothesis<\/li>\n<\/ul>\n
2. RE-IMAGINING STORY TELLING<\/h6>\n
- \n
- Lab Metrics study was conducted in Asia, Europe and North America to better understand how Facebook creative is impacted by different branding and messaging tactics<\/li>\n
- North America Results: ads that delivered the key message within the first 10 seconds correlated with stronger message recall<\/li>\n
- Europe Results: ads that delivered the main message sooner correlated with longer views.<\/li>\n
- Branding also played a role in the effectiveness of the ad, with early branding appearing in the first 3 seconds of the video, tending to have a higher message recall<\/li>\n
- Including branding early helps to mitigate the amount of dropoff<\/li>\n
- Choose stories over seconds – shorter videos force advertisers to have messaging and branding early on in their ad, leading to more people seeing that message<\/li>\n<\/ul>\n
3. OPTIMISE FOR VISUAL CUES<\/h6>\n
- \n
- New brand display ads benefitted from using a combination of text and imagery whereas established brands could use more imagery to generate memory activation (Neilson Commissioned Study)<\/li>\n
- Taking advantage of mobile screens created more recognition for brands as well as easier recognition for viewers<\/li>\n
- Square and vertical assets take the most advantage for pixels on the screen and are more immersive formats that can help add more attention to your feed<\/li>\n<\/ul>\n
4. MIX AND MATCH YOUR ASSETS<\/h6>\n