{"id":1391,"date":"2017-04-13T09:37:53","date_gmt":"2017-04-12T23:37:53","guid":{"rendered":"https:\/\/www.socialstatus.io\/?p=1391"},"modified":"2022-09-07T23:20:48","modified_gmt":"2022-09-07T13:20:48","slug":"aussies-show-support-social-local-chocolate-maker-haighs-easter","status":"publish","type":"post","link":"https:\/\/www.socialstatus.io\/aussies-show-support-social-local-chocolate-maker-haighs-easter\/","title":{"rendered":"Aussies Show Support on Social for Local Chocolate Maker, Haigh&#8217;s, This Easter"},"content":{"rendered":"<h4>Chocoholics worldwide are rejoicing with the approach of Easter &#8211; looking forward to shamelessly chomping into their favourite chocolates guilt free this weekend.<\/h4>\n<p>And with Australian chocolate consumption on the rise, you can be sure that chocolate retailers are just as happy.<\/p>\n<p><img class=\"wp-image-1393 aligncenter\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/Australian-Chocolate-Consumption-Graph.jpg\" alt=\"Australian Chocolate Consumption Graph\" width=\"616\" height=\"351\" \/><\/p>\n<p>According to Roy Morgan research, Cadbury is by far, Australia&#8217;s most popular chocolate brand, taking out 10 of the top 15 most widely consumed chocolates (consumed by 53.2% of Australians).<\/p>\n<p><img class=\"wp-image-1400 aligncenter\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/Top-15-Chocolate-Brands-in-Australia.jpg\" alt=\"Top 15 Chocolate Brands in Australia\" width=\"474\" height=\"406\" \/><\/p>\n<p>However, with the approach of Easter, Australian owned and made chocolate company, Haigh&#8217;s, is generating some serious traction on social &#8211; dominating in Engagement and Growth for the last month against some of the more prominent global brands.<\/p>\n<p><img class=\"wp-image-1414 aligncenter\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/Haighs-Chocolate.jpg\" alt=\"Haigh's Chocolate\" width=\"535\" height=\"398\" \/><\/p>\n<p>Haigh&#8217;s have celebrated the last 30 days with an average Engagement Rate of 1.08% (competitor average = 0.14%) and a Growth Rate of 1.84% (competitor average = 0.23%).<\/p>\n<h6>Haigh&#8217;s took out all of the Top 10 Most Engaging Posts<\/h6>\n<p><img class=\"wp-image-1405 aligncenter\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/Screen-Shot-2017-04-12-at-2.16.02-pm.png\" alt=\"Screen Shot 2017-04-12 at 2.16.02 pm\" width=\"704\" height=\"293\" \/><\/p>\n<p><img class=\" wp-image-1408 aligncenter\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/Screen-Shot-2017-04-12-at-2.17.38-pm.png\" alt=\"Screen Shot 2017-04-12 at 2.17.38 pm\" width=\"704\" height=\"279\" \/><\/p>\n<p>Haigh&#8217;s strong performance on social correlates with their online sales having peaked in light of the busy Easter season with\u00a0Haigh&#8217;s spokesperson, Fiona Krawczyk, predicting that they will sell over 4.5 million eggs of all sizes and 50,000 Easter bilbies.<\/p>\n<p>Not bad when you consider the average cost of one of their Easter Eggs is approx. $20.12 and $19.60 for one of their Bilbies, totalling an estimated sales of $91.5million (2% more than last year).<\/p>\n<p><img class=\"wp-image-1410 aligncenter\" src=\"https:\/\/www.socialstatus.io\/wp-content\/uploads\/2022\/09\/Screen-Shot-2017-04-12-at-2.59.26-pm.png\" alt=\"Screen Shot 2017-04-12 at 2.59.26 pm\" width=\"840\" height=\"280\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Australian&#8217;s show our oldest manufacturing chocolate retailer, Haigh&#8217;s, major love on social in the lead up to Easter &#8211; and it&#8217;s resulting in profits. <\/p>\n","protected":false},"author":7,"featured_media":10267,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - 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