{"id":1270,"date":"2017-03-15T11:27:30","date_gmt":"2017-03-15T00:27:30","guid":{"rendered":"https:\/\/www.socialstatus.io\/?p=1270"},"modified":"2022-09-07T23:25:29","modified_gmt":"2022-09-07T13:25:29","slug":"beauty-industry-dominating-online-engagement","status":"publish","type":"post","link":"https:\/\/www.socialstatus.io\/beauty-industry-dominating-online-engagement\/","title":{"rendered":"Why the Beauty Industry is Dominating Online Engagement"},"content":{"rendered":"
With saturation like this, we decided to investigate the $60 billion beauty industry<\/a> and see what digital trends were driving these high numbers of engagement.<\/h5>\n

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81%<\/a> of consumers research online before making a purchasing decision.<\/p>\n

Consumer’s are becoming far more invested at every stage of the purchasing process. With access to such diverse product offerings online, consumers are spending the time to research cosmetics through vlogs, online tutorials and forums.<\/p>\n

Consumer’s are seeking to eliminate any risk pre-purchase, and want to know how to use a product and what it will look like on before committing to a sale.<\/p>\n

This increase in pre-purchase interest has led to the inclusion of video tutorials of\/by brands online, to allow consumers to get a feel for the look and application of a product before putting it into their carts.<\/p>\n